Dallas Wiles

Co - CEO , JCDecaux UK

Dallas is Co-CEO of JCDecaux UK, the brand-first digital media company that is the market leader in Out-of-Home advertising across Airport, Rail, Retail and Roadside environments. With all sectors of the UK business now digitally advanced, Dallas' goal is to grow Out-of-Home's share, the Programmatic OOH market and to ensure that JCDecaux UK's delivery, digital products and data continue to provide a powerful platform for brand-building and activation for clients and agencies. Dallas' values-led approach aka JCDecaux's 'Playbook,' makes JCDecaux stand apart from the competition with a combined focus on serving our landlord, client and media partners, while championing the 'giving back' ethos that underpins our business internally and externally. Dallas champions a culture of wellbeing and inclusivity in the company, encouraging a supportive and inclusive culture where people feel able to do their best work. Dallas believes that collaboration starts at the top. Before his appointment as Co-CEO in April 2019, Dallas was previously Chief Commercial Officer and Commercial Director at JCDecaux UK. In his early career, Dallas worked for a family business in the manufacturing sector in South Africa. Dallas is a Sports Marketing graduate from the University of Port Elizabeth, South Africa. Dallas has contributed at many speaking platforms including Virgin VOOM Festival of Business, WOO and Media360.