Shortlist 2026
Media Owners and Media Platforms
Media Idea: Launch
Brewing Success: How Nescafé Dolce Gusto (UK) Became the First EU Coffee Brand to Master Amazon Live
Amazon, OpenMind UK
Client: Nescafe Dolce Gusto
In a EU first for the coffee category, Nescafé Dolce Gusto (UK) became the first coffee brand to activate Amazon Live, transforming the way consumers discover and purchase coffee machines and pods online. Despite tight timelines and limited resources, the campaign strategically combined livestream production with a full funnel me...
eBay Live from London
Sky Media, iProspect, UTAS and After Party Studios
Client: eBay
eBay helped invent online commerce, but its next chapter depended on connecting with a new generation of shoppers who discover products through culture, creators and entertainment rather than traditional retail journeys.By backing one of the year's most anticipated entertainment launches SNL UK, eBay didn't just advertise around cultur...
Lego F1: Build the Thrill
Sky and Starcom
Client: Lego
LEGO’s appeal to boys was under constant threat to videogames, but has a new hero in their amazing new F1 range. Build The Thrill rebuilt Formula 1 in kids' language through an exclusive partnership with Sky and F1 Kids that brought the sport and the range to life in a way that connected dads and kids alike.
Social to Store: How Tesco Media and Carlsberg Britvic Redefined Modern Soft Drinks with Retail Media and Poppi
Tesco Media
Client: Carlsberg Britvic & Poppi
Tasked with introducing “modern soda” Poppi to the UK, Tesco Media built a retail-first media idea that turned social discovery into real-world demand. By combining Gen Z insight with a fully connected “sofa-to-store” ecosystem, we transformed Tesco from point of sale into an engine of category creation. The results speak for themsel...
Waitrose Christmas
ITV, MG OMD
Client: Waitrose
ITV didn't just launch Waitrose's Christmas campaign. We premiered it. For the first time ever, ITV treated a Christmas advert like a programme. To make room in the schedule, Coronation Street shifted back and the News at Ten became the News at 10:05. It won its slot, beating Eastenders, and became the most-watched ad in Waitrose history.
Media Idea: Under £250k
Elves on the Escalator Shelf
Global
Client: TUI
As doubt filled the travel market, TUI with Global needed to reignite the magic of holiday planning. Our answer: a media first that turned key London underground escalators into 3D anamorphic elf baggage carousels. And the commute into the first moment of escape, and made all TUIs Christmas dreams come true.
From Partnership to Performance: Sky Sports Formula 1 powered by Global
Global with Sky Sports and Publicis Media
Client: Sky Sports
Sky Sports, Publicis and Global transformed Formula 1 from a broadcast property into a full-scale entertainment release. In a crowded market where attention is fiercely contested, a standard sponsorship would not be enough. The ambition was bigger: to launch Sky Sports Formula 1 with the energy, anticipation and cultural presence of a ...
Good for the Soul
Mail Metro Media, Daily Mail, Metro, YOU Magazine, The Mail on Sunday
Client: VisitScotland
VisitScotland needed more than awareness. The job was moving people from "I'd love to go someday" to "I'm booking this", spreading demand into the autumn and winter months and building genuine interest in Scotland's lesser-known regions. Good for the Soul means something different to everyone: wild coastlines and cold air for som...
Superman and Love Island
ITV
Client: Warner Bros.
With a need for a blockbuster impact without blockbuster spend, ITV turned Love Island's first ever branded challenge into a full franchise takeover, generated over £33m of media value and helping launch the biggest standalone Superman film of all time.
The Great British Spring Clean
Reach
Client: Keep Britain Tidy
Reach partnered with Keep Britain Tidy to transform the UK's litter crisis into a national movement by shifting public perception from apathy to pride. By flipping the narrative to make it cool to care, the campaign mobilized 585,000 Litter Heroes who pledged to remove 451,800 bags of rubbish. The strategy aligned print, digital, and s...
Waitrose Christmas and ITV
ITV, MG OMD
Client: Waitrose
ITV didn't just air Waitrose's Christmas campaign. We commissioned it. For the first time ever ITV treated a Christmas advert like a programme. Coronation Street shifted back. The News at Ten became the News at 10:05. The Perfect Gift won its slot, beating Eastenders, and became the most-watched ad in Waitrose history.
Media Idea: £250k – £1m
Aveeno's answer to 1,622 Hours of Sunshine? Put TikTok on the big screen
TikTok
Client: Aveeno
In 2025, the UK recorded its sunniest year on record, 1,622 hours of sunshine. Yet the biggest barrier to daily SPF use wasn't sunshine, it was cloud cover. Consumers routinely skip protection the moment the sky turns grey, wrongly believing SPF is only necessary on sunny days. To tackle this, Aveeno pioneered the UK's first CPG Out ...
How Kia built an independent cinema legacy
Digital Cinema Media, DCM Studios, Cinema
Client: Kia, Havas Media
Kia, Havas Media and DCM embarked on a long-term strategy to build meaningful relationships with independent cinema. By 2025, their partnership had evolved beyond traditional advertising into a platform that actively supported film culture and cinema communities across the UK. Kia became a champion of independent cinema, extending its ...
Love Island and Nescafé
ITV
Client: Nescafé, ITV and OpenMind
How does a brand Gen Z had long overlooked as their nan's coffee launch a brand new product into the most cynical audience in Britain? ITV and Nescafé didn't buy a sponsorship of Love Island Series 12 - we infiltrated the show's most loaded love language moment. In the villa, making someone an iced coffee is how islanders show they car...
Macmillan and Emmerdale
ITV
Client: Macmillan
Macmillan is "well known, but not known well". Everyone recognises the green and the coffee mornings, but few know what it actually does. So ITV did something never done before in a soap; we wrote Macmillan into the world of Emmerdale. We threaded it through Cain Dingle's cancer storyline with branded mugs and posters as well as a scen...
Müller Corner Originals Rhubarb Crumble
LADbible
Client: LADbible x Müller
When Müller brought back its iconic Rhubarb Crumble yoghurt, LADbible Group turned it into one of the most culturally resonant product comebacks of the year. By pairing the return of a beloved 90s flavour with a beloved 90s face, Art Attack legend Neil Buchanan, the campaign transformed a yoghurt relaunch into a genuine nostalgi...
Stealing Christmas with the Grinch: McDonald’s x Uber Journey Takeover
Uber Advertising
Client: McDonald’s
During the most competitive advertising period of the year, McDonald's needed to cut through the festive noise and drive daily engagement with its Grinched Daily Deals, a series of app-exclusive offers designed to bring value and craveable moments to consumers throughout Christmas. The solution was Uber Advertising’s first-ever Journ...
WSQK The Squawk; for Netflix's Stranger Things Season 5 with Global and iProspect
Global
Client: Neflix - Stranger Things Season 5
How do you say goodbye to a generation-defining series like Stranger Things? By inviting fans to step inside the Upside Down for themselves for one last strange adventure together. Cue WSQK The Squawk.Broadcasting 24/7 across DAB, smart speakers and Global Player, with over 1,000 hours of original, in-world content. WSQK was designed t...
Zootropolis and I'm a Celebrity
ITV
Client: Disney
Disney knows a thing or two about how to best make its IP as appealing to audiences as possible. Incidentally, it's also something ITV also knows a thing or two about. But, this partnership was particularly special; we made a children's film feel like a parental must-see by going to lengths we've never gone to before. In doing so, our ...
Media Idea: Over £1m
Benenden Health
ITV
Client: Benenden Health
The moment ITV stood still to get Britain moving on health. Healthcare advertising had become safe and predictable - calm voices, soft focus, reassurance in the break. So for a brand that lives its 'Healthcare Done Different' philosophy, ITV and Benenden Health did the opposite: we pressed pause on the nation's favourite TV, making the...
Big Football Day and The National Lottery
ITV
Client: Allwyn, The National Lottery
The cobbles have hosted weddings, funerals and even a tram crash - but never football. That changed when ITV and Allwyn, operator of The National Lottery turned Britain's most famous street into its most famous grassroots pitch, helping inspire thousands more woman and girls to play at The Big Football Day. Clubs that hosted it grew fe...
EDF and Coronation Street
ITV
Client: EDF
For over 60 years, new habits have become normal on Coronation Street before they became normal in Britain's living rooms. So to turn green energy into an everyday routine, EDF didn't advertise around the nation's favourite soap - it moved in. We shut down the cobbles for 24 hours to build EDF a home on TV's oldest street, and changed ...
Jeep Compass: The OG
National Geographic, Sky, Disney+ and Starcom
Client: Jeep
Jeep meant the American wilderness; British adventure belonged to Land Rover. To make the New Compass belong here, we planted it in real British stories, Welsh hills, Highland pubs, creator doorsteps. Ad awareness hit a five-year high without a penny on TV.
Samsung In the Scrum
ITV Sport and Starcom
Client: Samsung
Samsung needed to turn awareness of foldables into belief. By partnering with ITV during the Six Nations, we used the UK’s first Picture-in-Picture live sports ad to demonstrate Fold’s immersive screen experience in action, driving significantly higher recall, consideration, and purchase intent than standard airtime
‘Everything' Ocado
Havas Media UK
Client: Ocado Retail
Ocado had everything people needed for the weekly shop, but too many shoppers did not see it that way. They saw the brand as too premium or occasional, creating low consideration, declining acquisition efficiency and reduced media ROI. The issue was not awareness; it was a misunderstanding of Ocado’s value as a complete weekly shop.
Agency
Media Idea: Launch
Good things are coming
PHD
Client: Guinness
When you think about a city you’d associate with Guinness, you’d probably think of Dublin first. So, with Guinness launching a new London attraction - Guinness Open Gate Brewery in Covent Garden - we needed to create new associations between the brand and London. To do this, we made Guinness a physical part of the city - transforming T...
How the Co-op turned a £206m cyber attack into a year-long initiative to teach young people about the dangers of cyber-gang grooming
Carat UK
Client: Co-op
Coop: Following a £206m cyberattack perpetrated by teenagers, Co-op transformed a major business crisis into a national education initiative tackling the growing issue of cyber-gang grooming. Through From Play to Purpose, created with The Guardian, The Hacking Games and Co-op’s school network. The brand reframed hacking not as a crimin...
The Heart of 1996. The Engine of 2026
Spark Foundry
Client: Lloyds
For a generation priced out of the housing market, home ownership had begun to feel less like a milestone and more like an impossible dream. Yet that same generation was captivated by nostalgia, longing for a time when life felt more optimistic and attainable. Lloyds recognised an opportunity to turn that cultural truth into a powerful...
The Perfect Gift
MG OMD, ITV
Client: Waitrose
The Perfect Gift redefined festive advertising by behaving like the year’s biggest film release. With a bold, cinematic strategy and standout cultural moments, the campaign captivated the nation and became a talked‑about seasonal highlight.
The Secret Menu
OMD UK
Client: McDonald's
Marketing orthodoxy tells brands to launch loud, explain fast, and maximise reach. We did the opposite. We hid. The Secret Menu wasn’t invented by McDonald’s… it already existed in fan culture. The Chicken Cheeseburger. Surf’N’Turf. Espresso Milkshake. We took something already whispered about and made it impossible not to talk about...
Turning media into accessible art
PHD, Talon & Grand Visual
Client: Kleenex
Kleenex research uncovered that, in the UK, younger consumers didn’t like the aesthetic and illness connotations of having a box of tissues visible in their home. This insight inspired an innovative media launch. Partnering with UK artist and social media phenomenon Mr Doodle, Kleenex created a limited-edition box designed as a p...
Media Idea: Under £250k
Gaming the System: Turning Farmers & Pubs into a Media Network
T&P
Client: Hawkstone
Our media idea was born from a simple truth: we were outgunned and outspent. So, instead of buying our way into the conversation, we engineered a plan to game the system. Our PESO strategy rejected a traditional paid-first approach. We used our tiny <£250k budget as a catalyst, igniting a PR firestorm with a deliberately ‘banned’...
Lighting up ITVX with a channel to warm Britain’s Christmas
Goodstuff
Client: Yankee Candle
Christmas is loud. £3.6bn of festive advertising loud. So we didn't make another ad. We made a fireplace. The thinking was simple. People already see a fireplace as the purest symbol of festive cosiness, and a roaring fire is one of Netflix's most-watched pieces of Christmas content every year. But did the Netflix Grinches want ...
Premier Inn x Twitch
OMD UK
Client: Premier Inn
Save Our Pubs
Bountiful Cow
Client: The Telegraph
How many campaigns will you read about today that managed to bring both Nigel Farage and Zach Polanski together in unanimous praise? Probably not many. But if there’s one thing that unites everyone in the UK, it’s that we love pubs. They’re a symbol of our identity - places where all are welcome, where you can share opinions talk a loa...
SunLife and the 1966 FIFA World Cup Final in Colour on Channel 4 in Aid of Alzheimer's Society
Medialab, Channel 4
Client: SunLife and Alzheimer's Society
SunLife, the leading over 50s life insurance provider, is a traditionally direct response TV focused brand. Its core objective was to deepen its emotional connection and relevance with older audiences to maintain its leadership position. During the same period, the Alzheimer's Society was exploring impactful ways of raising dementia aw...
The Filet-O-Fish Facebook Society of 2012
OMD UK
Client: McDonald's
The only seafood option on the McDonald’s menu, the relevance of the Filet-O-Fish on the McDonald’s menu was under question – with fans often subjected to comments such as “you’re ordering what?!”. But in the depths of Facebook lived an abandoned group of just six fans – The Filet-O-Fish Facebook Society. So we unearthed it, turning ...
The Recipe for Chicken Shop Energy
Zenith
Client: Birds Eye
Birds Eye chicken was increasingly squeezed by private label in a beige, price-led frozen aisle battle.We re-framed the competitor set, teaming up with EA Sports to position ourselves closer to chicken shop culture, droppinginto Gen Z’s at-home hangouts, in-game, in-streamand in-feed to drive a +26% sales uplift in a price-led...
Media Idea: £250k – £1m
From primetime to lifeline. How an Emmerdale storyline helped Macmillan support more than twice as many people when they needed it most
Zenith
Client: Macmillan
How do you encourage people to use a charity they already feel they know? Through an unprecedented partnership with Emmerdale, Macmillan moved from the ad break into the storyline itself, transforming a fictional cancer journey into a demonstration of real-world support from Macmillan.
The Teacher Instinct: How Fortnite Helped Gen Z Discover They Already Had What It Takes
Wavemaker UK - A WPP Media Brand, Moonrock, MG OMD
Client: Department for Education, Get Into Teaching
Tip Toe
OMD UK
Client: Channel 4
Tip Toe is the latest drama from Russell T Davies. And like all his work, it’s challenging, complex, heartwarming and harrowing at the same time. But with the national attention span nearing goldfish-levels, how could we ensure this complicated long-form drama landed well? Not all content is created equal, however: true ...
Turning media into accessible art
PHD, Talon & Grand Visual
Client: Kleenex
Kleenex research uncovered that, in the UK, younger consumers didn’t like the aesthetic and illness connotations of having a box of tissues visible in their home. This insight inspired an innovative media launch. Partnering with UK artist and social media phenomenon Mr Doodle, Kleenex created a limited-edition box designed as a p...
Turning The UK Upside Down With WSQK Radio for Stranger Things
iProspect, Global
Client: Netflix - Stranger Things Season 5
Stranger Things Season 5 marked the end of a generation-defining series, with huge anticipation but fierce competition across a staggered release window. Netflix didn’t need to build awareness; they needed to sustain fandom, spark conversation and give audiences a send-off worthy of Hawkins. Our solution was simple: don’t just te...
Women’s Rugby World Cup
Wavemaker UK - A WPP Media Brand, SPORTbible (LADbible Group), Hypebeast, Black Girls Ruck
Client: Asahi UK (Asahi Super Dry)
Media Idea: Over £1m
2025 Wrapped: The Boldest Wrapped Yet
Zenith
Client: Spotify
After more than a decade, Wrapped continues to break new ground. In 2025, we took data out of the algorithm and into the real world to build our most celebrated campaign yet, resulting in a 72% increase in engagements and a 20% lift in positive brand sentiment.
A Tale of Two Giants
Wavemaker UK, A WPP Media Brand, Amazon
Client: Morrisons
Aldi Christmas Wedding - A Total Media Love Story
Starcom
Client: Aldi
Every supermarket runs the same Christmas playbook, then retreats into price ads. Aldi did the opposite. We reported Kevin the Carrot's wedding as real celebrity news across TV, ITV, press, radio and social, each in its editorial role.
Just Eat 'Every Neighbour Got Their Flava'
UM London
Client: Just Eat
Just Eat faced a challenge beyond awareness: declining cultural relevance, lower ordering frequency among loyal customers, and stalled market share growth. To reverse this trend, the brand needed to reconnect emotionally with consumers and reclaim its place in UK culture. Our insight was that Just Eat had become focused on sellin...
The Journey IIOME
Initiative UK
Client: Nike
When England’s Lionesses secured their historic back-to-back European championship, Nike Football faced the challenge of honouring a generational victory without getting lost in a saturated social feed. To capture the attention of “Gamechangers” (17-25 yr old footballers), Nike looked beyond standard ad slots to pioneer a singular medi...
The Secret Menu
OMD UK
Client: McDonald's
Marketing orthodoxy tells brands to launch loud, explain fast, and maximise reach. We did the opposite. We hid. The Secret Menu wasn’t invented by McDonald’s… it already existed in fan culture. The Chicken Cheeseburger. Surf’N’Turf. Espresso Milkshake. We took something already whispered about and made it impossible not to talk about...
When you've done enough
Mother, PHD, Talon
Client: Uber Eats
The food delivery market is notoriously impulsive, volatile, and driven by short-term discounts. At the start of 2025, Uber Eats sat at a sluggish #3 for Brand Impression. To win, we needed to stop fighting price wars and instead establish Uber Eats as the instinctive, top-of-mind choice for food delivery across the UK. The Insi...
Collaboration & Partnerships
Small Collaboration – Under £250K
Bring in The Sauce Whisperers
Mindshare, a WPP Media brand, YouTube, LADbible, TikTok, Meta, Snapchat, Chicken Shop Date/Amelia Dimoldenberg
Client: Unilever - Hellmann's
California Wine Institute: It's Always Sunny in California
The Guardian, Bountiful Cow
Client: California Wine Institute
Californian wine is just not on UK wine drinker’s radars. And no wonder, we have France, Spain, Italy on our doorstep, not to mention all the New World options; we’re spoiled for choice when it comes to great wine. UK drinkers saw Californian Wine as expensive, unfamiliar and not worth the premium. But while California might not...
Coldest Dub
PHD
Client: The North Face
Despite a commanding lead in the outdoor category, The North Face had a challenge: the brand’s ubiquity was turning off a younger, style-driven audience. This audience has disproportionate influence so it was critical to win them back, but with word-of-mouth and consideration in decline, relevance would have to be earnt. Rather t...
Dirty Business
OMD UK, 4Creative and The Guardian
Client: Channel 4
Water companies have been illegally dumping sewage for years… a scandal hiding in plain sight. Our campaign rejected traditional media planning in favour of hijacking the news, polluting the cultural conversation to force attention. In doing so, we made the UK’s sewage scandal impossible to ignore and in the process, we drove aud...
Handcuffed to a hit
Publicis Next, Livewire, Sky
Client: Sky
Prisoner launched with no familiar cast, fanbase or franchise advantage. So three partners built one idea: Publicis Next orchestrated it, Livewire made it playable and Sky made it unmistakably Prisoner. Together, we delivered 1.2 million viewers in 12 days –for under £250,000.
Making Every Home EV Ready
Zoopla and Starcom
Client: Vauxhall
We partnered with Zoopla to integrate EVs charging infrastructure information into the home search process, making electric mobility accessible to Vauxhall’s heartland customers who are less likely to have their own private driveway. The campaign drove unaided brand awareness, consideration, and a boost in perception of Vauxhall as a l...
The Nipple Sponsorship
Mindshare, a WPP Media Brand, TikTok, Reddit, Ocean Outdoor (Waterloo Motion, London Bridge Motion), National Rail Transvision, TCS London Marathon
Client: Unilever - Vaseline
World Menu Heist
OMD UK with LADbible, Leo UK, Red
Client: McDonald's
In a market crowded with new flavours, new apps, and shrinking wallets, McDonald’s needed more than a menu update. It needed a moment. So we engineered one. We didn’t launch new products… we stole them. Introducing The World Menu Heist: an audacious operation to smuggle McDonald’s global fan favourites into the UK. No test kitchens. ...
Mid-Sized Collaboration – £250K – £750K
Amex Super Shot and Super Shot Fund
Netball Super League and Sky Sports
Client: American Express
American Express identified a significant growth opportunity among women aged 25-40 outside London: a highly valuable audience that was aware of the brand but less likely to see it as relevant to their lives and passions. Research revealed a strong connection between this audience and netball, the UK's largest female participation spor...
From primetime to lifeline. How an Emmerdale storyline helped Macmillan support more than twice as many people when they needed it most
Zenith, ITV
Client: Macmillan
How do you encourage people to use a charity they already feel they know? Through an unprecedented partnership between Zenith, ITV and Macmillan, we moved Macmillan from the ad break into the heart of an Emmerdale storyline, transforming a fictional cancer journey into a demonstration of real-world support from Macmillan.
Recognise It. Stop It: Harnessing the Power of Sport to End Violence Against Women & Girls
Home Office, Sky Media and MG OMD
Client: Home Office
Violence Against Women and Girls (VAWG) is one of the UK’s most urgent societal challenges, requiring more than awareness it requires cultural change. The Home Office set out to shift perceptions, challenge harmful behaviours and make prevention a shared responsibility, particularly among young men. Together, the Home Office, Omn...
Toblerone: Singing from the same hymn sheet
Fever
Client: Toblerone
Toblerone Diamond Truffles entered Christmas 2025 with a significant awareness problem. Nearly half of consumers had never heard of the product and 80% had never tried it, while established rivals Ferrero Rocher and Lindor dominated the category. The challenge became even harder when new HFSS restrictions removed access to many traditi...
When Community Became The Media Plan
Wavemaker UK, A WPP Media Brand, HYROX
Client: Original Source
WSQK - The Squawk
Global, iProspect, Netflix
Client: Neflix
How do you say goodbye to a generation-defining series like Stranger Things? By inviting fans to step inside the Upside Down for themselves for one last strange adventure together. Cue WSQK The Squawk.. Broadcasting 24/7 across DAB, smart speakers and Global Player, with over 1,000 hours of original, in-world content....
Large Collaboration – Over £750K
Beyond sponsorship: How a six-way partnership brought Hawkins Fried Chicken to the real world.
Mindshare, a WPP Media Brand, KFC, Netflix, Mother, Uncovered, Freuds
Client: KFC
Big Football Day and The National Lottery
ITV and Allwyn, The National Lottery and The FA
Client: Allwyn and the FA
The cobbles have hosted weddings, funerals and even a tram crash - but never football. That changed when three powerhouse brands - ITV, Allwyn, operator of The National Lottery and the FA - turned Britain's most famour street into its most famous grassroots pitch, inspiring thousands more women and girls to play at The Big Football Day...
Live from London.... It's eBay Live with SNL UK
Sky
Client: eBay
To drive growth among a younger, more affluent audience, eBay needed to transform perceptions of eBay Live from a shopping feature into something people actively wanted to tune into. We identified a simple challenge: while eBay Live was fast, social and entertaining, live shopping still carried outdated associations. Our solution was t...
Rugby like never before
Wavemaker UK - A WPP Media Brand, SPORTbible (LADbible Group), Hypebeast, Black Girls Ruck
Client: Asahi UK (Asahi Super Dry)
The UK's Most Remote Gig
MG OMD
Client: O2
O2 set out to prove the true power of its network by delivering the UK’s most remote live‑streamed gig - an ambitious, mountain‑top performance. Powered entirely by O2’s 5G capabilities, the experience connected audiences across the Highlands, London’s Outernet and online, transforming extreme geography into a compelling proof of netwo...
Turning media into accessible art
PHD, Talon & Grand Visual
Client: Kleenex
Kleenex research uncovered that, in the UK, younger consumers didn’t like the aesthetic and illness connotations of having a box of tissues visible in their home. This insight inspired an innovative media launch. Partnering with UK artist and social media phenomenon Mr Doodle, Kleenex created a limited-edition box designed as a p...
Unilever - Dove x Bridgerton: Let Them Talk
Mindshare, a WPP Media Brand, Netflix, Meta, TikTok, Google/YouTube, The London Standard, Battersea Power Station
Client: Unilever - Dove
Best Creative & Media Agency Partnership
Be here now... for the cultural moment of the year
EssenceMediacom, a WPP Media Brand & JL
Client: adidas
Call The Shots: How the7stars, Wonderhood Studios and LADBible made switching your bank account culturally relevant to gen z
the7stars, Wonderhood, LADBible
Client: Pay.UK
The Current Account Switch Service (CASS) facilitates the switching of bank accounts in the UK. It exists to promote competition in the market and ensure consumers are free to make changes to their bank accounts when they want to. Whilst long-established among older audience, 18–24-year-olds consistently lag in awareness of the service...
Dip Into A World Of Flavour
Havas Media & VCCP & Big Dip Studios
Client: Domino's
At the start of 2025, Domino’s had uncovered a human truth and new superpower, in the form of chicken. Despite lacking credibility in this established category, the ambition was to launch a new sub-brand and become the UK’s largest direct chicken delivery brand. This ambitious goal necessitated a seamless collaboration between Domino’s...
Dirty Business
OMD UK and 4Creative
Client: Channel 4
Collaboration is easy to say. It’s much harder to do. Because true collaboration isn’t all workshops, high fives and cute sayings like ‘teamwork makes the dream work’. It’s long days. Mad deadlines. Last-minute legal loopholes. Trying not to get sued. Ditching egos. Feeling so far out of ...
How UM and MBCS partnered with Amex to powerfully back the next generation of UK Music
UM, Mediabrands Content Studio
Client: American Express
At a time when algorithms are making it increasingly difficult for emerging artists to reach new audiences, Amex identified an opportunity to play a meaningful role within music culture. Rather than simply sponsor music, the brand set out to help solve one of the industry's biggest challenges: artist discovery. With media and cre...
Iftar at Ours
iProspect, Mother
Client: IKEA
Ramadan is a time when Muslim communities come together, sharing Iftar after the sun sets. But in 2026 Ramadan was set to fall earlier in the year, meaning many Muslims would be faced with the prospect of breaking their fast on the way home. The Wonderful Everyday brand platform exists to celebrate the magic of home. But what about whe...
In Living Memory
PHD and Saatchi & Saatchi
Client: BHF
British Heart Foundation is one of the biggest independent funders of cardiovascular disease research in the UK, but its cause still remains underfunded. Our objective was simple to articulate but difficult to execute – leverage a greater understanding of how BHF donations save lives to drive donations. To do this, we put ...
Innovation and Creative Excellence
Best Advertiser-Funded Programming or Entertainment
Department for Education and The Masked Singer
ITV and MGOMD
Client: Department for Education
For the Government's 'Do Something Big' drive, DfE and ITV took a Masked Singer Piranha out of the studio and into a real Essex nursery - and made early-years recruitment impossible to ignore. Shot in half a day for under £300k, the three-part series swapped the show's spectacle for the energy, warmth and unpredictability of the job it...
ITV Win Win and Postcode Lottery
ITV and Postcode Lottery
Client: Postcode Lottery
Advertiser-funded shows don't usually give away a million pounds. Win Win did - and not only in the studio. One viewer, playing along for free on their sofa, qualified for the live final's "Millionaire's Row" and a shot at the £1m. Hosted by Mel and Sue, Win Win is the most interactive entertainment series British television has produced.
Jon Snow: A Last Big Story
Channel 4, Medialab, Basement Films
Client: Alzheimer's Society
Channel 4 and Alzheimer's Society partnered to create Jon Snow: A Last Big Story – an advertiser-funded documentary that demonstrates how brand backing enabled ambitious public-interest filmmaking that would otherwise not have been possible. Originally conceived as a personal film documenting Jon Snow's Alzheimer's diagnosis, th...
Making Jet2 the Star of the Show: The Great Escapers
Wavemaker UK - A WPP Media Brand, ITV, Southshore, MailMetroMedia
Client: Jet2holidays
SunLife and the 1966 FIFA World Cup Final in Colour on Channel 4 in Aid of Alzheimer's Society
Medialab, Channel 4
Client: Sunlife and Alzheimer's Society
SunLife, the leading over 50s life insurance provider, is a traditionally direct response TV focused brand. Its core objective was to deepen its emotional connection and relevance with older audiences to maintain its leadership position. During the same period, the Alzheimer's Society was exploring impactful ways of raising dementia aw...
The cancer detectives: acting on the key metric
EssenceMediacom, a WPP Media Brand, Channel 4 & Dragonfly North
Client: Cancer Research UK
WSQK - The Squawk - for Netflix Stranger Things Season 5 with Global and iProspect
Global, iProspect
Client: Netflix Stranger Things Season 5
How do you say goodbye to a generation-defining series like Stranger Things? By inviting fans to step inside the Upside Down for themselves for one last strange adventure together. Cue WSQK The Squawk. Broadcasting 24/7 across DAB, smart speakers and Global Player, with over 1,000 hours of original, in-world content. WSQK...
Best use of Content: Under £250k
Me, My Moustache and I
Channel 4, Bicycle
Client: Movember
For more than 20 years, Movember has built one of the world's most recognisable charity movements. But while the moustache is instantly recognisable, many people don't fully understand the breadth of the men's health issues it represents. Channel 4 partnered with Movember to help audiences look beyond the symbol, using content to deepe...
Radiant as a radioactive seal
EssenceMediacom, a WPP Media brand
Client: Absolute Collagen
Superman and Love Island
ITV and Warner Bros. Discovery
Client: Warner Bros. Discovery
With a need for a blockbuster impact without blockbuster spend, ITV turned Love Island's first-ever branded challenge into a full franchise takeover, generated over £33m of media value and helping launch the biggest standalone Superman film of all time.
Taking Intensity to the Next Level
PHD Manchester & GetRekt
Client: Takis
To bring Takis flavour Intensity to life, we partnered Takis with nine Twitch streamers (collective following - 35m) who were all famous for delivering intense gaming experiences across different genres including football, deduction, role play games and horror – to create a range of increasingly intense streamer content challenges that...
The Filet-O-Fish Facebook Society of 2012
OMD UK with Leo UK, Ready10 and TMW
Client: McDonald's
The only seafood option on the McDonald’s menu, the relevance of the Filet-O-Fish on the McDonald’s menu was under question – with fans often subjected to comments such as “you’re ordering what?!”. But in the depths of Facebook lived an abandoned group of just six fans – The Filet-O-Fish Facebook Society. So we unearthed it, turning ...
Toblerone turned airport gifting into viral chaos
Spark Foundry
Client: Toblerone
Toblerone faced a challenge during the summer travel season. Airports remained the brand’s most iconic retail environment and biggest sales driver, but competition and clutter threatened its position as the essential gift travellers bring home. The task was to build awareness at scale, spark conversation and deliver commercial growth t...
World Menu Heist
OMD UK with LADbible, Leo UK, Red
Client: McDonald's
In a market crowded with new flavours, new apps, and shrinking wallets, McDonald’s needed more than a menu update. It needed a moment. So we engineered one. We didn’t launch new products… we stole them. Introducing The World Menu Heist: an audacious operation to smuggle McDonald’s global fan favourites into the UK. No test kitchens. ...
Best use of Content: £250K – £750K
Aldi's Celebrity Carrot Christmas Wedding Spectacular
Starcom
Client: Aldi
Every supermarket runs the same Christmas playbook, then retreats into price ads. Aldi did the opposite. We had news brands report Kevin the Carrot's wedding as real celebrity news, OK! became O'Kale, delivering our highest ROI of any channel and Aldi's biggest ever Christmas share.
Department for Education and The Masked Singer
ITV and MGOMD
Client: Department for Education
For the Government's 'Do Something Big' drive, DfE and ITV took a Masked Singer Piranha out of the studio and into a real Essex nursery - and made early-years recruitment impossible to ignore. Shot in half a day for £300k the three-part series swapped the show's spectacle for the energy, warmth and unpredictability of the job itself. I...
How Carling brought back the fizz to football by creating a podcast that doubled the ROI of TV
Carat UK
Client: Carling
Carling’s “Could It Be Magic?” was a bold, content-first campaign designed to reignite the brand’s football heritage and re-establish its relevance among millennial fans. In partnership with The FA, Platform, and Carat, Carling launched its first-ever podcast series—transforming a small test-and-learn brief into its flagship Emirates F...
How the Co-op turned a £206m cyber attack into a year-long initiative to teach young people about the dangers of cyber-gang grooming
Carat UK
Client: Co-op
Coop: Following a £206m cyberattack perpetrated by teenagers, Co-op transformed a major business crisis into a national education initiative tackling the growing issue of cyber-gang grooming. Through From Play to Purpose, created with The Guardian, The Hacking Games and Co-op’s school network. The brand reframed hacking not as a crimin...
Macmillan and Emmerdale
ITV and Zenith
Client: Macmillan
Macmillan is "well known, but not known well". Everyone recognises the green and the coffee mornings, but few know what it actually does. So ITV did something never done before in a soap; we wrote Macmillan into the world of Emmerdale. We threaded it through Cain Dingle's cancer storyline with branded mugs and posters as well as a scen...
NatWest Savings Index: Turning Human Truth into Content People Trust
Initiative UK
Client: NatWest
Savings should anchor financial wellbeing, but with 2 in 5 UK adults holding less than £1,000, Britain's safety net was fraying. And when people sought help, they weren't turning to banks. Algorithms had become the new financial advisors. NatWest faced a content authority deficit that advertising alone couldn't fix. We built a c...
Premier Inn x Twitch
OMD UK & Twitch
Client: Premier Inn
Turning The UK Upside Down With WSQK Radio for Stranger Things
iProspect, Global
Client: Netflix - Stranger Things Season 5
Stranger Things Season 5 marked the end of a generation-defining series, with huge anticipation but fierce competition across a staggered release window. Netflix didn’t need to build awareness; they needed to sustain fandom, spark conversation and give audiences a send-off worthy of Hawkins. Our solution was simple: don’t just te...
Best use of Content: Over £750K
Channel 4 & RDG: Train-ing it with Joe Wilkinson
Channel 4, Spark Foundry
Client: Rail Delivery Group
UK rail journeys hit a record 1.83 billion in 2025-26, but the recovery to the pre-pandemic peak was leisure-led. For Rail Delivery Group (RDG), the problem was consideration: Light Rail Users (mostly under-45s) had drifted to alternative modes of transport and weren't choosing rail for everyday journeys. They knew trains existe...
Channel 4 & Tesco Mobile: The Great British Phone Swap
Channel 4, EssenceMediacom, WPP
Client: Tesco Mobile
More than nine in ten children get their first smartphone between the ages of 9 and 11. For parents, it triggers a wave of anxiety about a digital world they feel shut out of. Over half of teenagers hold back from parents who they feel don't understand their world - and almost half of parents admit they have no idea what their c...
EDF and Coronation Street
ITV and Havas
Client: EDF
For over 60 years, new habits have become normal on Coronation Street before they became normal in Britain's living rooms. So to turn green energy into an everyday routine, EDF didn't advertise around the nation's favourite soap - it moved in. We build EDF a home on TV's oldest street, creating content that blurred the line between adv...
Is Your Door in the Draw? The Goalhanger Domination Week
the7stars, Goalhanger
Client: Postcode Lottery
Postcode Lottery’s mission is to provide long-term, unrestricted funding for charities working to create a fairer, healthier and greener world. They achieve this by operating charity lotteries, where more tickets sold means more funding for good causes. Their April and December draws delivering a disproportionate share of annual sales....
Off Peak with Tim Peake
Mediaplus UK
Client: E.ON Next
E.ON Next faced a behavioural paradox: 99% of UK households admit to bad energy habits, yet widespread scepticism and fatigue meant audiences felt powerless to change. The launch of a new Time of Use tariff created an opportunity, but only if E.ON Next could make off-peak energy feel understandable and achievable. Knowing that tradi...
The Perfect Gift
MG OMD
Client: Waitrose
The Perfect Gift redefined festive advertising by behaving like the year’s biggest film release. With a bold, cinematic strategy and standout cultural moments, the campaign captivated the nation and became a talked‑about seasonal highlight.
Train-ing It
Spark Foundry & C4
Client: RDG
Train-ing It, with Joe Wilkinson transformed rail’s greatest functional benefit into compelling entertainment content, driving a significant shift in consideration among younger, light rail users. While post-pandemic rail usage had largely recovered, younger and less frequent travellers were still not choosing rail as often as they c...
Best use of Retail Media
Bacardi Turning Uber Journeys into a Festive Retail Media Commerce Engine
Uber Advertising
Client: Bacardi
Festive drinking decisions are rarely planned. They happen in transit, on the way to dinners, parties and nights out, as well as when hosting, entertaining or making last-minute drinks purchases at home. Bacardi and Uber Advertising used these high-intent festive moments across Uber Rides and Uber Eats to turn everyday journeys and at-...
Culture + Commerce: The new blueprint in alcohol
EssenceMediacom, a WPP Media Brand
Client: Suntory (-196)
From Checkout to Take-off: Turning Christmas Purchases into Lasting Loyalty
Nectar360
Client: Mondelez International and IAG Loyalty
Cadbury (Mondelez International) needed to maintain festive visibility and drive Christmas sales in one of the year’s most competitive trading periods, while adapting to UK public health regulations that limit the promotion of food and drinks High in Fat, Salt or Sugar (HFSS). At the same time, Nectar and IAG Loyalty (Avios) wanted to ...
Meat Free Made Easy: How Plant Futures and Tesco Media Reignited Growth in the Plant Based Category
Tesco Media
Client: Plant Futures
Habitual choices. Low shopper confidence. And a fragmented market in which multiple voices were competing for attention. When Tesco set out to tackle slowing sales in the plant-based category, it needed to do more than generate demand; it needed to overcome some sizable behavioural barriers. Enter Meat-Free Made Easy – a first-of-its-k...
Nescafé Dolce Gusto’s perfect blend: merging entertainment and e-commerce on Amazon
OpenMind, a WPP Media brand & Amazon
Client: Nestlé, Nescafé
Reengineering the Amazon Funnel
Havas Media UK
Client: JDE
L’OR, JDE’s premium coffee brand, faced a critical growth challenge: while it dominated Amazon’s lower funnel, it was primarily converting existing demand rather than driving new customers. With over 80% of coffee sales still happening in physical retail, the brand also lacked visibility on whether Amazon investment influenced offline ...
When Philadelphia smashed the Avocado: The Ultimate Brunch Showdown
Spark Foundry
Client: Mondelez / Philadelphia
When inflation bites, shoppers trade down. For Philadelphia, that created the ultimate commercial dilemma: increase retail price, but still deliver +3% unit growth in one of the UK's most price-sensitive FMCG categories. Discounting wasn't an option. Instead, we needed to grow demand. Our answer was to stop selling cream cheese and s...
Long-Term Media Strategy
Amex 'Unsigned' Powerfully Backing the Next Generation of UK Music
UM London
Client: American Express
American Express has long supported UK music to bring its brand promise of “Powerful Backing” to life. Through partnerships with some of the UK’s biggest live music properties, Amex established strong cultural credibility. But as the UK’s grassroots music ecosystem faced increasing pressure, and emerging artists struggled to be discove...
Andrex Get Comfortable with a long-term strategy
PHD
Client: Andrex
Post-Covid, households were trading down to cheaper toilet paper, driving a sustained decline in Andrex penetration and eroding volume and value share. Research uncovered a culture of ‘toilet avoidance’, with consumers devaluing their intimate health and, in turn, the category. In response, Andrex launched Get Comfortable and ad...
How a 'Cultural Multiplier' Generated the Short and Really Long-Term Income to Fight Dementia
Medialab
Client: Alzheimer's Society
Dementia is the UK’s biggest killer. It’s so complex and cruel, that the public has historically found it too overwhelming, confusing and hopeless to engage with. Relative to the monster of dementia, Alzheimer's Society was a minnow both in terms of awareness and income. Yet Alzheimer’s Society was our best chance of taking on dementia...
How Gousto Rewrote the Recipe for DTC Growth
the7stars
Client: Gousto
By 2017, Gousto was the challenger in the UK's recipe kit market. HelloFresh held 32% brand awareness and 55% category share, while Gousto had just 11% prompted awareness and 13% category revenue share. Most DTC brands follow the same playbook: optimise performance media, chase the next conversion and build the brand later. We be...
M&S FHB - Restyling the Media Plan
Mindshare, a WPP Media Brand
Client: M&S
MAKING THE WHOLE SYSTEM WORK HARDER: MOVING CONFUSED.COM FROM 4THTO 2NDWITH FLAT INVESTMENT
Zenith
Client: Confused.com
Confused.com pioneered the price comparison category, but by 2024 had slipped to fourth in market share. We creating a marketing flywheel, completely reinventing our media strategy to drive efficiencies at every stage of the marketing journey. Within two years we moved from fourth to second while cutting cost per acquisition...
No More Flogging a Dead Horse
EssenceMediacom, a WPP Media Brand & BBH
Client: Paddy Power
Tequila Rose: Owning Pink Energy
Bountiful Cow
Client: Tequila Rose
Tequila Rose became the UK’s No.1 shot by owning Pink Energy: the buzz before a big night out. By hard wiring that insight into every media and cultural decision, we turned a challenger brand with a tiny budget into a category leader, delivering cultural impact and national growth in a declining shots market.
Media Innovation
Lead Gen
ITV
Client: ITV LeadGen
When we showed one brand the results of its ITVX lead gen campaign, the client didn't celebrate - they asked us to check the numbers were real. With no second screen, no typing, no QR code, ITV's LeadGen ad format turns the remote control into a precision lead-generation machine on the biggest screen in the house. And it is creating co...
NatWest Savings Index: Reinventing Media Planning
Initiative UK
Client: NatWest
Savings should anchor financial wellbeing, but with 2 in 5 UK adults holding less than £1,000, Britain's safety net was fraying. And when people sought help, they weren't turning to banks. Algorithms had become the new financial advisors. Rather than optimising channels or audiences in isolation, we engineered a connected discov...
The Secret Menu
OMD UK with Leo UK, Red, Linney & TMW
Client: McDonald's
Marketing orthodoxy tells brands to launch loud, explain fast, and maximise reach. We did the opposite. We hid. The Secret Menu wasn’t invented by McDonald’s… it already existed in fan culture. The Chicken Cheeseburger. Surf’N’Turf. Espresso Milkshake. We took something already whispered about and made it impossible not to talk about...
The Tech Truce: How Nescafé Dolce Gusto tore down the walled gardens to uncover growth
OpenMind, a WPP Media Brand & Google
Client: Nestlé - Nescafé
TURNING DRAMA INTO DATA SCIENCE
Publicis Next
Client: Sky
We built something that had never existed in UK sports media: a predictive engine that could quantify the growth potential of every single fixture weekend without a ball being kicked; replacing wasteful calendar-led intuition with data-led precision.
Turning The UK Upside Down With WSQK Radio for Stranger Things
iProspect, Global
Client: Netflix - Stranger Things Season 5
Stranger Things Season 5 marked the end of a generation-defining series, with huge anticipation but fierce competition across a staggered release window. Netflix didn’t need to build awareness; they needed to sustain fandom, spark conversation and give audiences a send-off worthy of Hawkins. Our solution was simple: don’t just te...
Using AI to solve AI slop
WPP Media
Client: Vertu
Media Creativity: Launch
Bring in The Sauce Whisperers
Mindshare, a WPP Media Brand, YouTube, LADbible, TikTok, Meta, Snapchat, Chicken Shop Date/Amelia Dimoldenberg
Client: Unilever - Hellmann's
I Swear: Heard and Understood - How we Created Opportunities For Genuine Education Whilst Out-Performing Box Office Targets
Arena Media
Client: StudioCanal
Tourette syndrome is widely misunderstood. 74% of people with Tourette syndrome have been discriminated against because of their condition. Awareness remains astoundingly low – with only 6% of teachers reported as having a ‘good’ knowledge of the syndrome, and 3 in 4 students being bullied at school because of it. Tourette syndr...
The Perfect Gift
MG OMD, ITV
Client: Waitrose
The Perfect Gift redefined festive advertising by behaving like the year’s biggest film release. With a bold, cinematic strategy and standout cultural moments, the campaign captivated the nation and became a talked‑about seasonal highlight.
The Secret Menu
OMD UK with Leo UK, Red, Linney & TMW
Client: McDonald's
Marketing orthodoxy tells brands to launch loud, explain fast, and maximise reach. We did the opposite. We hid. The Secret Menu wasn’t invented by McDonald’s… it already existed in fan culture. The Chicken Cheeseburger. Surf’N’Turf. Espresso Milkshake. We took something already whispered about and made it impossible not to talk about...
Tip Toe
OMD UK with 4Creative, LADbible, Reddit, Attitude
Client: Channel 4
Tip Toe is the latest drama from Russell T Davies. And like all his work, it’s challenging, complex, heartwarming and harrowing at the same time. But with the national attention span nearing goldfish-levels, how could we ensure this complicated long-form drama landed well? Not all content is created equal, however: true ...
Turning media into accessible art
PHD, Talon, Grand Visual
Client: Kleenex
Kleenex research uncovered that, in the UK, younger consumers didn’t like the aesthetic and illness connotations of having a box of tissues visible in their home. This insight inspired an innovative media launch. Partnering with UK artist and social media phenomenon Mr Doodle, Kleenex created a limited-edition box designed as a p...
Unilever - Dove x Bridgerton: Let Them Talk
Mindshare, A WPP Media Brand, Netflix, Meta, TikTok, Google/YouTube, The London Standard, Battersea Power Station
Client: Unilever - Dove
Media Creativity: £250k - £1M
Dirty Business
OMD UK with 4Creative, The Guardian, Time Out, Metro
Client: Channel 4
Water companies have been illegally dumping sewage for years… a scandal hiding in plain sight. Our campaign rejected traditional media planning in favour of hijacking the news, polluting the cultural conversation to force attention. In doing so, we made the UK’s sewage scandal impossible to ignore and in the process, we drove aud...
Educating Yorkshire partnership
Wavemaker UK - A WPP Media, MG OMD, Channel 4
Client: Department for Education: Get Into Teaching
How the Co-op turned a £206m cyber attack into a year-long initiative to teach young people about the dangers of cyber-gang grooming
Carat UK
Client: Co-op
Coop: Following a £206m cyberattack perpetrated by teenagers, Co-op transformed a major business crisis into a national education initiative tackling the growing issue of cyber-gang grooming. Through From Play to Purpose, created with The Guardian, The Hacking Games and Co-op’s school network. The brand reframed hacking not as a crimin...
Turning media into accessible art
PHD, Talon, Grand Visual
Client: Kleenex
Kleenex research uncovered that, in the UK, younger consumers didn’t like the aesthetic and illness connotations of having a box of tissues visible in their home. This insight inspired an innovative media launch. Partnering with UK artist and social media phenomenon Mr Doodle, Kleenex created a limited-edition box designed as a p...
Vodafone Down-Detector: How Vodafone grew its broadband customer base by 16% by targeting competitor network outages
Carat UK
Client: Vodafone
Vodafone: Being outspent 5:1 by the major players in broadband and in a category plagued by inertia, Vodafone grew its customer base by activating when and where its core competitors experienced service disruption. Vodafone created a data platform that combined information about real-time service outages with responsive media activatio...
WSQK - The Squawk. For Netflix's Stranger Things, Season 5 with Global and iProspect
Global, iProspect
Client: Netflix Stranger Things Season 5
How do you say goodbye to a generation-defining series like Stranger Things? By inviting fans to step inside the Upside Down for themselves for one last strange adventure together. Cue WSQK The Squawk. Broadcasting 24/7 across DAB, smart speakers and Global Player, with over 1,000 hours of original, in-world content. ...
Media Creativity: Under £250k
How a Choir of Farmers Made History
T&P
Client: Hawkstone
Outgunned and outspent by giants with space-programme budgets, our creative response was simple: if you can’t outspend them, you have to out-think them. Instead of buying ads, we became the entertainment, forming The Hawkstone Farmers’ Choir, a genuine musical act engineered to be a self-powering media engine. The creativity was ...
Save Our Pubs
Bountiful Cow
Client: The Telegraph
How many campaigns will you read about today that managed to bring both Nigel Farage and Zach Polanski together in unanimous praise? Probably not many. But if there’s one thing that unites everyone in the UK, it’s that we love pubs. They’re a symbol of our identity - places where all are welcome, where you can share opinions talk a loa...
Tesco Lunar New Year
Reach, Essence Mediacom
Client: Tesco
Tesco’s Lunar New Year campaign masterfully redefined consumer engagement by proving that the most innovative way to capture attention isn't through a pixel, but through the tangible power of paper. By transforming front pages across 800,000 national and regional newspapers into interactive canvases, the campaign invited households to ...
The Filet-O-Fish Facebook Society of 2012
OMD UK with Leo UK, Ready10 and TMW
Client: McDonald's
The only seafood option on the McDonald’s menu, the relevance of the Filet-O-Fish on the McDonald’s menu was under question – with fans often subjected to comments such as “you’re ordering what?!”. But in the depths of Facebook lived an abandoned group of just six fans – The Filet-O-Fish Facebook Society. So we unearthed it, turning ...
The Recipe for Chicken Shop Energy
Zenith
Client: Birds Eye
Birds Eye chicken was increasingly squeezed by private label in a beige, price-led frozen aisle battle.We created a new competitor set, teaming up with EA Sports to position ourselves closer to chicken shop culture, droppinginto Gen Z’s at-home hangouts, in-game, in-streamand in-feed to drive a +26% sales uplift in a price-l...
The Thriller that played its Audience
Publicis Next x Livewire x Sky
Client: Sky
Prisoner rests on one unsettling truth: pressure does not reveal who you think you are. It reveals who you really are. No conventional trailer could prove that. So, we made the show playable. An AI-powered gaming experience dropped audiences into its central dilemma and let their own choices decide who they became.55.6% started as well...
Vaseline: The Nipple Sponsorship
Mindshare, A WPP Media Brand, TikTok, Reddit, Ocean Outdoor, National Rail and TCS London Marathon
Client: Unilever - Vaseline
Media Creativity: Over £1m
2025 Wrapped: The Boldest Wrapped Yet
Zenith
Client: Spotify
After more than a decade, Wrapped continues to break new ground. In 2025, we took data out of the algorithm and into the real world to build our most celebrated campaign yet, resulting in a 72% increase in engagements and a 20% lift in positive brand sentiment.
Educating Yorkshire
OMD UK with 4Creative
Client: Channel 4
Educating Yorkshire - OMD UK with 4Creative
KFC - Stranger Things - From KFC to Hawkins Fried Chicken
Mindshare, a WPP Media Brand; Netflix; ITV; Sky; Channel 4; Amazon (IMDB, Twitch); Google / YouTube; Meta; TikTok; Reddit; Snapchat; JCDecaux; Bauer Outdoor; Samba TV
Client: KFC
The Journey IIOME
Initiative UK
Client: Nike
When England’s Lionesses secured their historic back-to-back European championship, Nike Football faced the challenge of honouring a generational victory without getting lost in a saturated social feed. To solve this, Nike went far beyond standard media planning and transformed the symbolic live journey of "coming home" into the campai...
The Newest House On TV's Oldest Street - EDF Builds Energy Saving Into Coronation Street
Havas Media UK
Client: EDF & ITV
EDF had a strong offer, but a tough creative media problem. Sunday Saver gave customers up to 16 hours of free electricity on Sundays if they shifted usage away from peak weekdays. But understanding the offer was not enough. To work, it had to change what people did at home. So the creative challenge was simple: how do you make a...
The Secret Menu
OMD UK with Leo UK, Red, Linney & TMW
Client: McDonald's
Marketing orthodoxy tells brands to launch loud, explain fast, and maximise reach. We did the opposite. We hid. The Secret Menu wasn’t invented by McDonald’s… it already existed in fan culture. The Chicken Cheeseburger. Surf’N’Turf. Espresso Milkshake. We took something already whispered about and made it impossible not to talk about...
Best use of Audio
Continental: The tyre brand that became No1 for Rugby
EssenceMediacom, a WPP Media Brand
Client: Continental Tyres
How Carling brought back the fizz to football by creating a podcast that doubled the ROI of TV
Carat UK
Client: Carling
Carling’s “Could It Be Magic?” was a bold, content-first campaign designed to reignite the brand’s football heritage and re-establish its relevance among millennial fans. In partnership with The FA, Platform, and Carat, Carling launched its first-ever podcast series—transforming a small test-and-learn brief into its flagship Emirates F...
How owning pre-results emotion created an A* in cards
EssenceMediacom, a WPP Media Brand and Global
Client: Moonpig
Listen in, Stay awhile
Havas Media UK
Client: Starbucks
Starbucks faced declining brand consideration and word-of-mouth, particularly among younger audiences who lacked the emotional connection of early adopters. The brand sought to re-establish itself as a "third space" – a place for genuine connection and relaxation, moving beyond its perception as a convenient commodity. Havas Medi...
Radiant as a Radioactive Seal
EssenceMediacom, a WPP Media Brand
Client: Absolute Collagen
Rich Beyond My Wildest Dreams
Hearts & Science; Acast
Client: Allwyn UK - EuroMillions
EuroMillions from The National Lottery faced a new challenge: as record jackpots became more common, growth increasingly depended on attracting younger, more diverse and occasional players who were less engaged by traditional jackpot-led communications. Hearts & Science identified an opportunity to use audio not simply as a channel, bu...
The Power of Missing Out
Wavemaker UK, A WPP Media Brand, ACAST, TikTok, Meta, YouTube
Client: Jet2holidays
Turning The UK Upside Down With WSQK Radio for Stranger Things
iProspect, Global
Client: Netflix - Stranger Things Season 5
Stranger Things Season 5 marked the end of a generation-defining series, with huge anticipation but fierce competition across a staggered release window. Netflix didn’t need to build awareness; they needed to sustain fandom, spark conversation and give audiences a send-off worthy of Hawkins. Our solution was simple: don’t just te...
Inclusive Media Strategy
Built In, Not Bolted On
MG OMD, Unite
Client: O2
O2 and MG OMD transformed inclusive planning from a one-off initiative into a permanent operating model. Faced with below-average brand awareness, consideration and relevance among multicultural audiences, we embedded inclusivity into every campaign through ringfenced investment, audience-level measurement and culturally relevant partn...
Iftar at Ours
iProspect, Mother
Client: IKEA
Ramadan is a time when Muslim communities come together, sharing Iftar after the sun sets. But in 2026 Ramadan was set to fall earlier in the year, meaning many Muslims would be faced with the prospect of breaking their fast on the way home. The Wonderful Everyday brand platform exists to celebrate the magic of home. But what about whe...
London HIV Prevention Programme - Do It London
the7stars
Client: LHPP
The London HIV Prevention Programme has one aim: ending new HIV transmissions in London by 2030. Its flagship campaign, Do It London, needed to increase testing, improve understanding of PrEP and U=U, and drive more people to take up HIV prevention behaviours. With a public-sector budget working across every London borough, Do It Londo...
Make It Yours: Rewriting Who Museums Are For
MG OMD, Unite
Client: V&A
To launch V&A East, we set out to reinvent the perception that museums are not for diverse and younger audiences. Research showed exclusion stemmed not from access, but from a lack of relevance, representation and invitation. Our strategy, Make It Yours, put East London communities at the centre of the campaign, co-creating media, cont...
Only a Real Sigh of Relief, Once Media is Accessible to All
Spark Foundry
Client: Currys
What if the biggest barrier to an inclusive advertising campaign wasn't the creative, but the media itself? For Currys, that question exposed a fundamental industry problem. While the brand is committed to helping everyone enjoy amazing technology, much of the UK advertising ecosystem remains inaccessible to audiences with hearing or...
This Girl Can: The Way We Move
MG OMD, Unite
Client: Sport England
The Way We Move was the partnership arm of This Girl Can’s wider We Like The Way You Move campaign, created to reach lower‑income women who are additionally Black, South Asian Muslim, aged 55+, pregnant or new mothers. These women told us they didn’t reject movement, but the spaces and stories that made them feel unwelcome. So we partn...
Together, This Girl Can
EssenceMediacom, a WPP Media Brand, MG OMD, Channel 4, Amaliah, Black Ballad, Reddit, Multicultural Media, This Girl Can Collective
Client: Sport England
Research
Best Use of Data for Audience Buying
Building Trust Through Data: How Vets for Pets Drove New Client Registrations
MG OMD
Client: Pets at Home
Most marketers use data to target audiences. Vets for Pets used data to decide where, when and how to grow. By combining future pet ownership signals, drive-time catchments, local market dynamics and practice performance data within Omni, MG OMD created a predictive audience growth model ranking 415 practices by acquisition potential. ...
Data Center of Your World
iProspect
Client: Center Parcs
At 97% occupancy, Center Parcs wasn't at risk of running out of guests, it was at risk of running out of future growth. The loyal families who had fuelled years of success were spending more efficiently, ageing out of the franchise, and taking years of future value with them. Through 'The Data Center of Your World’, we used first-party...
Making moves before they do
OMD UK with Amazon Ads & Amazon Marketing Cloud (AMC)
Client: British Gas
Making moves before they do- Omnicom Media with Amazon Ads & Amazon Marketing Cloud (AMC)
NatWest Savings Index: From audience to automated conversation targeting
Initiative UK
Client: NatWest
Traditional audience buying assumes people sit inside fixed boxes: an age bracket, an income band, a life stage. But in finance this has changed. A 23-year-old asking a savings question in a Reddit thread might get answered by a 45-year-old stranger, and that exchange could then be picked up by an LLM to answer a completely different q...
SKY BROADBAND: NEXT LEVEL TARGETING PRECISION
Publicis Next
Client: Sky
Sky are always improving their broadband network to make it available to more customers. By finding a new way to target only the households that are ‘new to network’ (can buy Sky for the first time), we were able to deliver record-breaking brand and sales uplifts.
Transport for London’s Car Driver Nudges
DOOH.com, Wavemaker, WPP Media
Client: Transport for London
Transport for London (TfL) set out to tackle one of the hardest behaviour change challenges in urban mobility: persuading habitual drivers to switch to public transport. Using behavioural insight and pioneering data activation, the campaign identified moments when drivers were most open to change, particularly during non-routine...
Winning value, one postcode at a time
EssenceMediacom, a WPP Media Brand
Client: Tesco
‘Everything’ Ocado
Havas Media UK
Client: Ocado Retail
Ocado had a value perception problem that its existing segmentation could not solve. Shoppers saw the brand as too premium or occasional, which was holding back consideration, reducing media efficiency and putting future growth under pressure. The breakthrough was moving beyond static segmentation. By combining data with human insight,...
Econometrics
Domino's Predictive Econometrics
Havas Media UK & Ebiquity
Client: Domino's
Domino’s faced a significant threat from the UK’s Less Healthy Food (LHF) advertising restrictions, effective January 2026, which impacted over 90% of its menu and jeopardized advertising reach and effectiveness. To preemptively address this, Domino's, Havas Media, and Ebiquity developed an innovative predictive econometric framework, ...
KFC - Believe: In Chicken, In Advertising, In Growth
Mindshare, a WPP Media brand
Client: KFC
The Radical Reset: Proving Strategy Through Econometrics
Mediahub
Client: Royal Caribbean
To address an over-reliance on lower-funnel Paid Search, Royal Caribbean implemented the "Radical Reset" strategy, shifting media investment toward upper-funnel brand building. Faced with the absence of budget and time for traditional Media Mix Modelling (MMM), the team developed a robust econometric framework using Counterfactual Mode...
Trade Body Research
Attention: a Newsworks study
Newsworks
Ad effectiveness is falling. So is investment in news brands. Newsworks set out to prove these two trends are not unrelated. This ground-breaking research linked attention data (Lumen’s LAMP), brand uplift data (Brand Metrics) and business outcomes (IPA Databank). The findings were clear: high-attention campaigns deliver 12% st...
Cultural Advantage
Thinkbox with everyday people
Brands often want to be in culture. They want to ride it, move at its speed. But where does culture actually happen? Many in media point to creators and whatever is currently trending online. Yet nobody had ever tested whether the UK’s understanding of culture matched the industry’s assumptions. Cultural Advantage was the first study t...
Radio: The Performance Multiplier
Radiocentre
Using big data from real-world campaigns “Radio: The Performance Multiplier” reveals radio’s true online response effect, challenging received wisdom to help the medium punch-through its Performance Ad-spend Plateau, boosting category spend by £13.9m at an ROI of £151.
Staying Power
Thinkbox with Tapestry Research
Some advertising effects evaporate after contact with consumers. Some linger in the mind for months and years to come. But why? Why does some advertising impact last and some languish? Staying Power set out to answer this question. Measuring memory and purchase intent over time, it’s an irrefutable rebuke to anyone who believes all ad ...
The Growth Gap
Thinkbox with WPP Media
The Growth Gap solved one of marketing’s oldest dilemmas – although it was commissioned to answer an entirely different question. It set out to discover how much profit businesses leave on the table through sub-optimal media investment. The answer was an eye-watering £32 billion. But a byproduct of getting to that answer was even more ...
THE TRUST FACTOR: Decoding trust: How it works, how it is built and how mail communicates it
Marketreach & Tapestry Research
Marketreach set out to solve one of marketing’s biggest unanswered questions: how trust actually works. In an era shaped by misinformation, scams and declining confidence in organisations and brands, trust has become one of the most valuable yet least understood commercial assets. For decades, trust was treated as a feeling rath...
Research Insight
Family Matters
Mail Metro Media & Spark Foundry
Client: Asda
Most campaigns treat research as something you do once, at the start, then refer back to for months. For Asda, we built something that kept working: Family Matters, an always-on community of real UK parents, live for the entire partnership. Parents told us they felt squeezed between premium retailers for special occasions and dis...
For F**k's Sake Productions
LADbible
Client: LADbible
When LADbible identified rising misogyny across social media, it looked beyond the symptoms to understand what was shaping young people's attitudes towards women, sex and relationships. Alongside charity partners, LADbible commissioned one of the UK's largest studies into Gen Z's relationship with pornography. The research uncove...
Moving Mindsets: The insight that turned Tesco’s retail media network into a full-funnel brand channel
Tesco Media
Client: Tesco Media & MTM
Retail media has traditionally been viewed as a lower-funnel channel designed primarily to convert shoppers at the point of purchase. Tesco Media partnered with MTM to challenge that assumption through a research programme involving over 7,000 shoppers and the analysis of nearly 22,000 mindset moments across the grocery journey. ...
NatWest Savings Index: From data to human truth
Initiative UK
Client: NatWest
Savings should anchor financial wellbeing, but with 2 in 5 UK adults holding less than £1,000, Britain's safety net was fraying. And when people sought help, they weren't turning to banks. Algorithms had become the new financial advisors. NatWest needed to understand exactly where this advice gap was being filled, and by...
Shift Happens: WTF Happened To Friday? The UK’s new weekly rhythms
The Guardian & Magenta
Client: The Guardian
Shift Happens is the Guardian’s flagship annual cultural insights report - a major research investment that shapes how we talk to advertisers about how the nation is living: their inner lives, what brings them joy and how they’re connecting with each other. In 2025, for the third instalment of Shift Happens, we partnered with Ma...
The New Codes of Luxury
Havas Media Lux
The only longitudinal study of verified ultra-high-net-worth luxury consumers in existence from a media agency. Spanning three years, four markets, with one huge finding that changed the game - the Memory Makers, a cross-generational audience the category had been ignoring entirely while it sprinted toward Gen Z. That insight rebuilt A...
TURNING DRAMA INTO DATA SCIENCE
Publicis Next
Client: Sky
Our insight that challenged an assumption around ‘the big 6’ led us to build something that had never existed in UK sports media: a predictive engine that could quantify the growth potential of every single fixture weekend without a ball being kicked; replacing wasteful calendar-led intuition with data-led precision.
Youth Insight: Exposing the Consequences of Extremist Content
MG OMD
Client: Counter Terrorism Policing
Record numbers of teenage boys are being arrested for terrorism-related offences, with many beginning their journey to extremism online. Counter Terrorism Policing (CTP) needed to reach this vulnerable audience before curiosity became something more dangerous. Through qualitative and quantitative research, we challenged our assumptions...
People, Agencies & Teams
Media Leader of the Year - Media Owner & Media Platforms
Dallas Wiles, Co-CEO
JCDecaux UK
Leadership is about making the complex clear. Media has never offered advertisers more opportunity, as AI, automation, programmatic and omnichannel planning have created new possibilities – but it has also introduced greater complexity. Dallas Wiles, Co-CEO of JCDecaux UK recognised the opportunity for Out-of-Home is to make it easier ...
Jane Wolfson, UK & International President
Captify (part of Verve)
Jane Wolfson is Captify’s UK & International President. Jane successfully navigated the business through a high-stakes acquisition by Verve in September 2025 while simultaneously generating strong growth and new business and leading Captify to commercial success. Beyond the numbers, Jane is an active contributor to the IAB UK and has i...
Karen Stacey, CEO
Digital Cinema Media
Over more than a decade as CEO of Digital Cinema Media, Karen Stacey has built a business founded on a simple belief: great advertising and trust. Karen has remained committed to protecting cinema’s premium advertising experience, ensuring DCM’s pre-show never exceeds 12 minutes while delivering maximum value for audiences, advertisers...
Simon Kilby, Managing Director
Bauer Media UK
This has been a defining year for Simon Kilby. As Managing Director of Bauer Media UK, he has led one of the company's biggest commercial transformations, guiding the integration of Clear Channel, launching audioXi and leading more than 500 colleagues through significant organisational change. Alongside this, Simon has become one of th...
Media Leader of the Year – Agency
Adam Foley, CEO
Bountiful Cow
Great leaders do not simply grow businesses. They change the way those businesses think. Over the past four-and-a-half years, Adam Foley has transformed Bountiful Cow from a successful independent agency into a business with a genuinely distinctive point of view. Built around the philosophy of Relative Advantage, Adam has challenged cl...
Debbie Ellison, EMEA CEO
Croud
Over the past year, Debbie Ellison has strengthened Croud’s EMEA business by turning intelligence into clearer decisions, stronger client partnerships and measurable commercial growth. Her leadership focused on three priorities: deepening existing relationships, embedding faster intelligence-led decision-making and developing a more in...
Paul Knight, CEO
PHD
The year that Knighty delivered for PHD would be a phenomenal achievement in any year. To do it in his first year of leadership of the agency makes it even more remarkable. Within 12 months of taking on the PHD UK CEO role, he created new benchmarks of success for PHD and the industry to chase, giving the agency focus and renewed...
Sannah Rogers, CEO
Zenith
The past 12 months haven’t been easy, and at times success felt far from guaranteed. A backdrop of economic uncertainty and increasing pressure was compounded by looming M&As meaning flagship clients would be leaving the agency, and a third of the client base was approaching end of contract. So Sannah focused on a simple ambition: buck...
Suzy Ryder, CEO
OMD UK
Rising Star - Agency
Carolyn Hughes, Comms Director
UM London
Carolyn exemplifies the qualities of a true Rising Star through her consistent delivery of exceptional client results, purpose-driven leadership, and commitment to people and culture. Over four years at UM Toronto, Carolyn led impactful campaigns for Bank of Montreal that secured more than $500,000 in grants for women-owned busin...
Jake Moores, Associate MX Director
Havas Media UK
Jake Moores is one of Havas Media’s most promising rising stars, demonstrating exceptional commercial impact, leadership, and cultural influence early in his career. Since 2021, he has progressed from Paid Performance Executive to Client Planning Account Director in just four years, building strong relationships with senior stakeholder...
Liane Burge, Account Director
MG OMD
Liane Burge has built her career on a simple belief: great culture drives great performance. From turning around a low-morale client team and delivering exceptional client outcomes, to leading agency-wide initiatives that brought colleagues together during a period of uncertainty, she has consistently created impact beyond her remit. C...
Oliver Wong, Business Director
Spark Foundry
In just four years, Ollie has progressed from Senior Executive to Business Director, establishing himself as one of the industry's most promising emerging leaders. Combining exceptional strategic thinking with operational excellence, he has consistently delivered business growth for clients while elevating the capabilities of those aro...
Robert Lingham, Lead data engineer
Havas Media Network UK
Rob Lingham is HMN’s data engineer whose work is quietly but fundamentally reshaping how the agency uses AI, automation and scalable engineering to drive growth. In a business dominated by strategists and creatives, Rob is the technical force making the impossible work, consistently delivering beyond his remit and earning promotion eve...
Ruwi Petangoda, Business Insights Manager
Mediaplus UK
Ruwi has gone from graduate analyst to becoming a driving force behind Mediaplus’ AI innovation in just three years, not by following the curve, but by reshaping how it’s applied within the agency. He has translated AI from concept into practical, value-driving tools in a matter of months, removing long-standing bottlenecks and trans...
Seán Lyons, Planning Director
Zenith
Seán Lyons joined Zenith less than 3 years ago as a junior planner. Today, he's a Planning Director. Seán’s rapid career ascent reflects uncanny commercial awareness, technical fluency and an empathetic drive to help everyone around him improve. But it's what he's delivered in that time that makes him exceptional; agentic tools that sa...
Rising Star - Media Owner
Benjamin Wynne Davies, Senior Creative Strategist
Acast
From day one, Ben has been passionate about branded content that delivers for audiences, brands and podcasters. That passion hasn’t wavered once. Today, he is creative lead on Acast’s Google Gemini campaign, the largest campaign in the company’s history. Over the past year, he has also pioneered travel-led branded content, an area Acas...
Eilis Cassidy, Programmatic and Data Sales Lead
Channel 4
In just four and a half years, Eilis has progressed from Paid Social Executive at EssenceMediacom to Programmatic & Data Sales Lead at Channel 4, building expertise across agency, ad tech and broadcaster environments. Since joining Channel 4, she has played a key role in growing its programmatic proposition, delivering exceptional comm...
Zach Letzer, Social Sales Lead
Mail Metro Media
Zach Letzer doesn't wait for opportunities. Before Mail Metro Media had any commercial offering on social, he was on the agency partners team pitching partnership ideas off his own back, because he could see a legacy publisher sitting on a huge, unmonetised social audience that nobody had unlocked. When the business launched its ...
Media Brand of the Year
Digital Cinema Media
As the UK’s leading cinema advertising business, DCM set out to ensure cinema advertising shared in the glamour, cultural relevance and excitement of the big screen itself. Through a combination of industry-leading events, standout content, award-winning research and creative innovation, DCM strengthened its position as the media brand...
Nectar360
Nectar360 is building the UK’s most connected understanding of how people live, shop and spend and turning it into better media. With the ability to reach over 24 million people, Nectar360 is helping brands, agencies, and Nectar coalition partners know who their audiences are and reach them in ways that reflect real behaviour. ...
Ocean Outdoor
Over the past 12 months, Ocean Outdoor has evolved from a premium Digital Out of Home media owner into a media brand built around creativity, innovation and cultural partnerships. Guided by our 2026 brand strategy of Creativity, Client and Credibility, we have moved beyond selling media space to creating products, experiences and par...
Ozone
Agencies and brands running international campaigns face a growing challenge: activating across markets is often time-consuming, fragmented, and operationally complex. Multiple buying points, inconsistent market execution, and brand safety risks create friction – making it harder to deliver high-performance campaigns at scale. Oz...
SheerLuxe
SheerLuxe is redefining modern publishing. At a time when media brands are navigating declining referral traffic, changing search behaviour and AI-driven disruption, SheerLuxe has built a resilient business powered by direct audience relationships, creator-led content and diversified revenue streams.During the eligibility period, Sheer...
Telegraph Media Group
Despite the challenging backdrop of a three year, very public sale process, we have collaborated and innovated across departments better than ever to foster staff loyalty, grow reader subscriptions and commercial revenues. Reacting to industry trends, we became the first newsbrand to guarantee uplifts in trust and a brand’s discoverabi...
Time Out
In a tough market for legacy publishers, Time Out is growing. That’s because we know exactly who we are, where to pivot, and when to embrace our heritage. Audience reach is up +24% YOY. UK revenue is up +19% YOY. Agency satisfaction sits at 95.9%. This is a business in genuine growth mode. That growth is deliberate. We’ve signed ...
Independent Media Agency of the Year
Bountiful Cow
Bountiful Cow is built on a simple idea: Relative Advantage. We find opportunities competitors overlook and turn them into disproportionate growth. This year that meant brewing 500 kegs of ale for the Telegraph, selling 770 tonnes of pasta for Rana, helping make Tequila Rose the UK's biggest shot brand and driving £30.3m increme...
Croud
Over the past year, Croud has moved Return on Intelligence from proposition to proof, demonstrating how the combination of strategy, data, technology and talent can deliver stronger commercial outcomes for clients. In a market where agency value is under increasing scrutiny, our clearest evidence has been the trust of existing clients:...
Medialab
At last year's Media Week Awards, Medialab was crowned Independent Media Agency of the Year. Amidst an increasingly volatile landscape, over the last 12 months we have navigated structural change without compromising our core values, remaining agile to better service our clients, support our team, and drive exceptional outcomes. ...
Sales Team of the Year
ITV Commercial
This is the end of an era. Over the past 14 years ITV Commercial has entered the Media Week Awards every year, won Sales Team of the Year four times, taken home 65 Golds and the Grand Prix seven times. And this year - with Sky's aquisition of ITV now confirmed - in all likelihood, it will be the last time we will enter as an independen...
LADbible Group
To win over Gen Z, brands can’t buy attention; they have to earn cultural relevance. LADbible Group’s sales team have turned that belief into exceptional commercial growth: 69% year-on-year revenue growth and 82% increase in spend from top 20 clients. You might think those results come from a traditional media sales model. They don’t. ...
Mail Metro Media
This was the year Mail Metro Media became Britain's Broadcast Publisher. A brave restructure unified every department under CRO Dominic Williams, supported by an "A team" of MDs across Advertising, Ad Product, Commerce and New Media, and strengthened by Claudine Collins joining as Chief Client Officer. Print, digital, social, vid...
Ocean Outdoor
Tesco Media's Sales Team has spent the past year redefining what brands should expect from a retail media partner. Operating across the UK's largest grocery retail media network, reaching 24 million Clubcard households, we have focused on helping clients solve business challenges, unlock growth opportunities and connect every investmen...
Ozone
This year, Ozone launched its positioning as the leading Audience Connection Platform, giving our sales team a simple but powerful story to tell in the market: trusted human connections deliver better outcomes for advertisers. This strategic shift transformed how we approached client conversations, strengthened agency relationships, di...
Tesco Media
During the judging period, Ocean Outdoor’s UK Sales team redefined how premium Digital Out of Home is sold. The team adopted a more client-first approach, using deeper advertiser insight and collaboration to create solutions that better meet evolving brand needs. Ocean evolved beyond traditional media selling by introducing a ne...
Media Agency of the Year
Havas Media Network UK
In 2025, trust became the scarcest currency in marketing. Regulatory upheaval reshaped advertising, AI disrupted planning and creative, and economic disruption forced CMOs to prove ROI like never before. In an industry where client relationships last just 3.7 years, clients needed more than a media plan – they needed a partner to ...
iProspect
At iProspect, we’ve spent the last year proving that being a challenger isn’t about making the most noise; it’s about creating disproportionate impact. We combine brand building with a performance mindset, using experimentation, insight and media creativity to uncover opportunities others miss. Every plan contains a test. Every brief i...
Medialab
At last year's Media Week Awards, Medialab was crowned Independent Media Agency of the Year. Amidst an increasingly volatile landscape, over the last 12 months we have navigated structural change without compromising our core values, remaining agile to better service our clients, support our team, and drive exceptional outcomes. ...
OMD UK
PHD UK
