MAKING THE WHOLE SYSTEM WORK HARDER: MOVING CONFUSED.COM FROM 4THTO 2NDWITH FLAT INVESTMENT

Client: Confused.com

Confused.com pioneered the price comparison category, but by 2024 had slipped to fourth in market

share. We creating a marketing flywheel, completely reinventing our media strategy to drive efficiencies at every stage of the marketing journey. Within two years we moved from fourth to second while cutting cost per acquisition by 42% and improving 12-month ROI by +66%.