Is Your Door in the Draw? The Goalhanger Domination Week

Client: Postcode Lottery

Postcode Lottery’s mission is to provide long-term, unrestricted funding for charities working to create a fairer, healthier and greener world. They achieve this by operating charity lotteries, where more tickets sold means more funding for good causes. Their April and December draws delivering a disproportionate share of annual sales. But, a dismissive audience didn't understand or didn't trust Postcode Lottery.

So, how do we begin to build that trust and understanding? Goalhanger was the answer: Britain's biggest podcast network, whose "The Rest Is…" shows over-index against Postcode Lottery's growth audiences, many tuning in 4-5 times a week (121ix) and delivering 45% weekly reach, 10% above the national average. Goalhanger Domination Week brought Postcode Lottery into focus for new audiences, and delivered huge results.