Ocean Outdoor

Tesco Media's Sales Team has spent the past year redefining what brands should expect from a retail media partner. Operating across the UK's largest grocery retail media network, reaching 24 million Clubcard households, we have focused on helping clients solve business challenges, unlock growth opportunities and connect every investment to measurable commercial outcomes.

Rather than selling media, we have built a client-first commercial model centred on strategic partnerships, agency collaboration, innovation and closed-loop measurement. From certifying more than 1,000 agency professionals and launching new retail media propositions, to integrating retail media into long-term client growth plans, every initiative has been designed to drive sustainable growth for brands. Alongside this, our pioneering Moving Mindsets research helped challenge industry perceptions of retail media and provided clients with a new framework for growth, strengthening Tesco Media's position as a strategic partner rather than simply a performance channel. The impact has been significant: more than 800 active advertisers, 24% year-on-year campaign growth and 91% of brands increasing spend year on year. Combined with continued investment in talent, inclusion and industry leadership, these results demonstrate a team that has stopped selling retail media and started selling growth.