Eilis Cassidy, Programmatic and Data Sales Lead

In just four and a half years, Eilis has progressed from Paid Social Executive at EssenceMediacom to Programmatic & Data Sales Lead at Channel 4, building expertise across agency, ad tech and broadcaster environments. Since joining Channel 4, she has played a key role in growing its programmatic proposition, delivering exceptional commercial results, earning promotion within her first year and becoming responsible for almost half of the broadcaster's programmatic revenue. Alongside driving business growth, she has championed industry education and innovation through thought leadership, training and technology partnerships. Passionate about the future of television, Eilis sees programmatic not simply as a sales channel, but as one of the biggest opportunities to help shape what's next for the industry.