WSQK The Squawk; for Netflix's Stranger Things Season 5 with Global and iProspect

Client: Neflix - Stranger Things Season 5

How do you say goodbye to a generation-defining series like Stranger Things? 

By inviting fans to step inside the Upside Down for themselves for one last strange adventure together. 

Cue WSQK The Squawk.

Broadcasting 24/7 across DAB, smart speakers and Global Player, with over 1,000 hours of original, in-world content. WSQK was designed to feel alive, authentic and nostalgic, from eerie news bulletins and ads for Hawkins’ businesses to glitches and Upside Down interference. Anchored by in-world hosts Mindy Flare (a.k.a Mind Flayer and Vance Goodman (Vecna in disguise), the station pulled fans into the story, to spark conversation and fuel fandom.

Using every detail to tell a story in both the craft and the content. A vintage Inovonics FM250 audio processor and remastered 1980s recordings gave the station its unmistakable period sound, while evolving glitches and interruptions mirrored the series’ escalating tension. WSQK grew with the story, culminating in a final, emotional broadcast that let fans experience one last goodbye.

This was world-building at its best; an immersive, evolving universe that transported fans into Hawkins, letting them live the story rather than just watch it, for one last time.