Client: Guinness
When you think about a city you’d associate with Guinness, you’d probably think of Dublin first. So, with Guinness launching a new London attraction - Guinness Open Gate Brewery in Covent Garden - we needed to create new associations between the brand and London. To do this, we made Guinness a physical part of the city - transforming Tottenham Court Road station into an immersive black-and-white Guinness world that reimagined Tube maps and signage - supported by geo-targeted OOH and social media that used using first-party data and Guinness’s distinctive brand to target locals and tourists alike. The result? A sold-out launch with Guinness Open Gate Brewery being named as London's No.2 most-considered attraction, just behind the London Eye.
