Lead Gen

ITV

Client: ITV LeadGen

When we showed one brand the results of its ITVX lead gen campaign, the client didn't celebrate - they asked us to check the numbers were real. With no second screen, no typing, no QR code, ITV's LeadGen ad format turns the remote control into a precision lead-generation machine on the biggest screen in the house. And it is creating conversation rates traditional digital can't touch.