Waitrose Christmas and ITV

ITV, MG OMD

Client: Waitrose

ITV didn't just air Waitrose's Christmas campaign. We commissioned it. For the first time ever ITV treated a Christmas advert like a programme. Coronation Street shifted back. The News at Ten became the News at 10:05. The Perfect Gift won its slot, beating Eastenders, and became the most-watched ad in Waitrose history.