Social to Store: How Tesco Media and Carlsberg Britvic Redefined Modern Soft Drinks with Retail Media and Poppi

Client: Carlsberg Britvic & Poppi

Tasked with introducing “modern soda” Poppi to the UK, Tesco Media built a retail-first media idea that turned social discovery into real-world demand. By combining Gen Z insight with a fully connected “sofa-to-store” ecosystem, we transformed Tesco from point of sale into an engine of category creation.

The results speak for themselves: surging demand, millions in sales within weeks, and measurable shifts in awareness, intent and advocacy. It proves that retail media can build brands and create new behaviours.