Staying Power

Some advertising effects evaporate after contact with consumers. Some linger in the mind for months and years to come. But why? Why does some advertising impact last and some languish? Staying Power set out to answer this question. Measuring memory and purchase intent over time, it’s an irrefutable rebuke to anyone who believes all ad impressions are equal. It proved how TV is the battery that charges other media, and armed advertisers with fresh insights to help boost their campaigns’ longevity.