Tesco Media

During the judging period, Ocean Outdoor’s UK Sales team redefined how premium Digital Out of Home is sold. The team adopted a more client-first approach, using deeper advertiser insight and collaboration to create solutions that better meet evolving brand needs.

Ocean evolved beyond traditional media selling by introducing a new advertiser segmentation model based on media investment behaviour, launching innovative commercial propositions, creating opportunities around major cultural and sporting moments, and strengthening agency relationships through thought leadership, immersive experiences and creative collaboration. This approach enabled Ocean to respond faster to advertiser needs, from premium large format full motion campaigns and interactive experiences to integrated DOOH, creator and partnership solutions. It also strengthened advocacy across the industry through initiatives such as Race Across the Nation, which brought agencies closer to Ocean’s network and demonstrated the value of experiencing DOOH in the real world. Alongside commercial success, the team demonstrated leadership in innovation, sustainability, diversity and social impact. Ocean’s net zero strategy received Highly Commended recognition at the 2026 Business Green Awards, representation from diverse backgrounds increased during the judging period, and every UK employee was empowered to donate advertising space to a charity of their choice. The result is a sales team that has evolved the role of a media owner, combining insight, creativity and collaboration to deliver greater value for advertisers, agencies and communities.