The Thriller that played its Audience

Client: Sky

Prisoner rests on one unsettling truth: pressure does not reveal who you think you are. It reveals who you really are. No conventional trailer could prove that. So, we made the show playable. An AI-powered gaming experience dropped audiences into its central dilemma and let their own choices decide who they became.55.6% started as well-intentedAmber.86% ended as a ruthless Tibor. No trailer could deliver that twist.