ITV Win Win and Postcode Lottery

Client: Postcode Lottery

Advertiser-funded shows don't usually give away a million pounds. Win Win did - and not only in the studio. One viewer, playing along for free on their sofa, qualified for the live final's "Millionaire's Row" and a shot at the £1m. Hosted by Mel and Sue, Win Win is the most interactive entertainment series British television has produced.