Mail Metro Media

This was the year Mail Metro Media became Britain's Broadcast Publisher.

A brave restructure unified every department under CRO Dominic Williams, supported by an "A team" of MDs across Advertising, Ad Product, Commerce and New Media, and strengthened by Claudine Collins joining as Chief Client Officer. Print, digital, social, video, podcasts, commerce and data now sell as one ecosystem, from one team, with one mission: helping brands build momentum with the audiences that matter. Our new media sales team, covering social, video and podcasts, went from a standing start to a major revenue line in twelve months, winning 63 first-time advertisers including Nationwide, Alzheimer's Society, L'Oréal US and Warner Bros. Print grew in a declining market. Partnerships revenue grew by almost a quarter year on year. Agencies felt the difference because one team could deliver on briefs covering any combination of platforms. For Nationwide, we made banking entertaining for Gen Z with the This Is Money TikTok channel and the brand's first podcast. With Spark Foundry, Asda became 'Part of the Family' across six platforms, delivering the highest cross-media recall in our history. With Medialab and Alzheimer's Society, we opened Daily Mail's Deep Dive to a commercial partner for the first time and helped shift the national conversation on dementia. We invested in the industry too: PADELFEST, the Mail Metro Media Cup, The Academy, and a third year with the Aleto Foundation. Agencies rated us the best crossover media owner to work with in both IPA surveys. What a year.