Ruwi Petangoda, Business Insights Manager

Ruwi has gone from graduate analyst to becoming a driving force behind Mediaplus’ AI innovation in just three years, not by following the curve, but by reshaping how it’s applied within the agency.

He has translated AI from concept into practical, value-driving tools in a matter of months, removing long-standing bottlenecks and transforming day-to-day workflows. Tasks that once took days now take minutes, giving teams back 8–10 hours a week to focus on strategy and delivering smarter outcomes for clients. His work is delivering meaningful impact across the business, improving efficiency, supporting smarter budget optimisation, and contributing to new business success. By making AI practical, accessible and scalable, Ruwi isn’t just improving how we work today, he’s helping shape a more effective, forward-looking model for agency delivery.