Demi Abiola is a Business Director at PHD Media, one of the UK's top 5 media agencies, where he heads up the publishing team at the agency. His client portfolio consists of Warner Bros, Volkswagen Group, HSBC and Diageo amongst others. He's been part of numerous award-winning campaigns: Mondelez Oreo Eclipse, and Warner Bros Lego Batman to name but a few. Demi is a perennial commentator about the publishing industry where he is panelist at industry events such as Adweek and Mediatel's Future of series. He has written numerous thought leader pieces for the IPA, Mediatel, Newsworks, and WARC (World advertising research council). And also judged the Mediaweek awards, Campaign publishing awards and Mediaweek 30 under 30. Demi is the multicultural ambassador for PHD where he is a champion for engaging the agency to make the leap to become the UK's most culturally diverse media agency. He is at the forefront in developing the agency mindset to one of cultural inclusivity and openness and lead the change in the industry towards diversity and anti racism. He is a mentor at the Brixton finishing school and Media for All. In his spare time he is singing to himself on the Peloton, practicing yoga or playing poker.