Ketan Lad, Head of Creative Media , Goodstuff

Check out Ketan's piece on 'The secret to writing a great Media Week Award entry – make it easy'

What tip would you give entrants? 

My advice this year is to ask yourself the question "how can I make my entry a joy to judge?" How can you make it easy for a judge to understand what's special about your work and then pitch your paper for you in subsequent rounds of judging?

Michelle Sarpong, Commercial Lead, the7stars

What tip would you give entrants? 

Campaigns that seamlessly weave together data-driven insights, meticulous measurement strategies, and creative brilliance to deliver unparalleled impact. Its always exciting  to witness campaigns that epitomize forward thinking...

Alex Taborda, Head of Media, Professional Products Division , L'Oreal

What tip would you give entrants? 

Keep it simple to follow and make sure there's actual performance stats to showcase the results driven