Emerging from the pandemic stronger than ever, 4Sales delivered year-on-year revenue growth, outperforming the broadcast market. We implemented a new digital-first approach, driving our All 4 revenues up and introducing innovative new products including the world-first BrandM4tch offering and broadcaster-first 4Studio. Despite working remotely, our team pulled together with a newfound culture of empathy, mutual support and unrivalled passion for what Channel 4 stands for in the media landscape.