Launching a brand-new business area in the middle of a global pandemic and becoming the UK’s most-viewed branded content partner? No problem.

In June 2020 (amidst a global pandemic) we invested heavily in a new idea and launched 4Studio – a major new division within Channel 4 tasked with creating social-first content to our youth audiences on our ever-growing social media channels. What makes us unique? Our distinctive Channel 4 remit allows us to make bold, daring, and premium content... Which is why at 4Studio we want to work with brands who have something to SAY not just sell.