Actionable Audio Ads with Berocca

Global, the media & entertainment group with Sayitnow, Mediacom and A million Ads

There are many ways to measure the effectiveness of an audio campaign, but we set out to create a new one; an instant interaction with a brand straight from an audio ad stream.

A way to have a conversation with a brand without picking up the phone or changing devices, a seamless transition from stream to a commercial environment. We created the “Actionable Audio Ad”.