Appreciate Your Locals

MediaCom

When Covid hit, Coca-Cola halted their advertising spend

for the longest period in their history. With ads pulled for 120 days, they were at huge risk of losing market share. As the virus surged, we saw a groundswell of support for local businesses. So, when Coke came back to market, we recommended that they demonstrate true community spirit, handing over their entire ad spend to the local businesses that drive such a large percentage of their sales. As a result of a dynamic, nationwide campaign featuring 500 restaurants and bars, ad awareness shot up by 89%, Coca-Cola Classic and Coca-Cola Zero Sugar both added more than half a million new drinkers and we generated a