Be Right Back World

Craft Media London, G-Force by Goodstuff, Wax On

Agency: Body Shop

In a world which whispers to girls that they are not good enough we wanted to create an ultimate clap-back - giving girls the opportunity to defy negativity and take some time out for self love. On a small budget we got just shy of 6million Gen Z girls to take a stance and recruit into the activist mindset of The BodyShop, taking time out by telling the world they will be right back, as they are too busy loving themselves.