Britain's Best Neighbours

MediaCom, Reach, Global, NCA, Grayling

Client: Lloyds Banking Group, Halifax

In 2020 our worlds shrank. People who used

to leave home every day were now locked down. With branches shut and high streets empty, Halifax’s brand presence was under threat. Lockdown created an opportunity for Halifax to drive positivity around the neighbourhoods we were stuck in, and our love/hate relationships with them. A swiftly executed set of partnerships celebrating ‘Britain’s Best Neighbours’ resulted in +181% improvement in switching consideration, 98% of people who recalled the campaign taking positive action and mortage conversions doubling.