BT: Helping everyone stay connected in a crisis

Client: BT


"When lockdown hit, forced separation from loved ones meant many Brits needed help with their tech.


With a belief that nobody should be left behind, BT, ITV, Essence and Saatchi & Saatchi set out to guide everyone through the digitally-dependant world of Covid19.


This was a media collaboration on a national scale and with national utility."