BT helping everyone stay connected in a crisis

Client: BT

Agency: ITV and Essence with Saatchi & Saatchi

"When lockdown hit, forced separation from loved ones meant many Brits needed help with their tech.

With a belief that nobody should be left behind, BT, ITV, Essence and Saatchi & Saatchi set out to guide everyone through the digitally-dependant world of Covid19.

This was a media collaboration on a national scale and with national utility."