By Your Side

MediaCom, Mail Online, ITN

Agency: Lloyds Banking Group

The nation was in the most financially precarious time in

living memory and over 40% of people did not have enough savings to support themselves for a month without income. For 256-year-old British bank Lloyds, the promise of being ‘By Your Side’ seemed unfulfillable with their 808 branches closed and trust down 5% as a result. Lloyds created a content generating and distributing newsroom smartly fueled by first party data and designed to support the financially vulnerable. We didn’t just recover the trust deficit, we increased it by 9%, with 71% feeling Lloyds is ensuring those affected by economic uncertainty don’t feel alone. In addition, reputation increased by +15% and recommendations increased by +74%.