Cadbury Worldwide Hide

Carat

Agency: Mondelēz | Cadbury

We know Easter is all about the chocolate. But 2021 was different. Something needed to be done.

Step forward Cadbury and the Cadbury Worldwide Hide. This simple and well executed idea reignited the spirit of Easter and reinvigorated the mood of the nation. And with an increased market share, 1.4 million people participating worldwide and 1 million added to Cadbury’s first-party database, it was an Easter egg hunt to remember.