Center Parcs: This is Family, Hearts & Science / Center Parcs
With Parcs at full occupancy the entire of the year round, how could you grow revenue? This was the business challenge Center Parcs had. Using a strategic idea of family freedom, Center Parcs launched a programme to communicate the desirability of its holidays to higher spending families across various channels. Informed by new machine learning techniques as well as human insight we shifted the focus to sales and revenue rather than media metrics to help deliver business growth.