Client: Channel 4
Best broadcaster in the country? Yes. A-list director? Absolutely. Award-winning advocate and lead performer? You bet. Yes! Beautifully crafted, compelling storytelling? Tick, tick, tick. A marketing dream, right? But Channel 4’s It’s a Sin is a story about five friends growing up in the shadow of AIDS. We’ve come a long way since the closed-minded hostility and ignorance of the 1980s, but there’s still a long way to go.