spare rooms and at kitchen tables and stare at our own four walls – and the paint choices of the past – all day. It’s no wonder that so many of us felt the urge to embark on some redecorating to fill the time. People were itching to splash new colour on their walls, but with shops closed, there was no way of buying samples to test a new colour. Dulux saw an opportunity to reinvent the way people colour match and get testers into people’s homes, using bespoke tech to transform the customer journey and enable people to be confident in their colour choices. We found a way for Dulux to own the online decorating journey and defend their leadership position in the category against key audiences, achieving an ROI of £24.