Coors light rap battle that's cold

Client: Zenith & Molson Coors

Agency: Channel 4

A story of how we helped Coors Light achieve a massive 7.2% sales growth through a comedic and innovative partnership with Channel 4 comedy. Using rap, humour and interactivity to harness the coldest comedic burns resulting in an additional 1.1 million potential consumers for Coors Light.