Cosmopolitan Home Made & Wake The Bear x NatWest: Empowering millions of women to create positive long-term financial habits for life

Hearst UK & Wake The Bear

Agency: NatWest

The Cosmopolitan NatWest Home Made House supported five young women from diverse backgrounds by giving them the once-in-a-lifetime opportunity to live together rent-free for a year in Manchester, learning healthy financial habits along the way.

Housemates detailed their journey through a rich programme of Cosmopolitan cross-platform content, which helped us to tailor financial advice. Telling their stories became real-life proof for millions of other women just like them, giving us the ability to build financial capability at scale. Our collaborative campaign made a real difference. Empowering millions of women to create positive long-term financial habits for life.