Covid-19 Tiering

MG OMD

Agency: HM Government

During an already turbulent and confusing period of Government communications, we were challenged with communicating the Governments shifting ‘tiered’ restrictions that were unique to the different sub regions of the UK.

We needed the local authority and trust of regional radio, but with the same agility and targeting as social media. We collaborated with partners to successfully reinvent how radio is delivered, in record time, under enormous pressure.