"Culture Trip is a global startup operating in media and entertainment, travel and experiences. As such, 2020 can scarcely have presented a more difficult challenge with COVID-19 having had a significant impact on the sectors we operate in. Like for so many other companies, it has been tough, but we are incredibly proud that we have been able to adjust quickly to ever changing consumer behaviours and needs.
Our creativity, passion, agility and use of our own data has allowed us to continue to connect with and be relevant to our audience - which predominantly consists of Millennials and Gen Z - while staying true to our mission which is to inspire people to go beyond their cultural boundaries and experience what makes a place, its people and culture, special, unique and meaningful.
We position Culture Trip as the go-to place for curious travellers to get inspired, plan, and book experiences and places to stay, and throughout these unprecedented times, we as a media brand have responded to the rapidly changing environment by pivoting our multiformat travel and culture content - created by our global community of local insiders - across different phases that are adaptive to the circumstances of our users, wherever they may be in the world and whatever their current needs may be."