"Since Twitter's brand is driven by the people on the platform, generating positive sentiment means spotlighting the best conversations on Twitter and those who create them.
Every Valentine’s Day, we’re swamped with starry-eyed stories of romance from brands and media. But the most real depictions of dating happen every day, on Twitter. People come to Twitter to say what they really think about love and dating: the good, the bad and the excruciatingly awkward.
So as the big day loomed, we had the perfect antidote: the DatingTwitter Advice Bureau, mixing questionable dating advice and surprising installations inspired by the finest Tweets.
The campaign was fully integrated with an OOH and print blitz, a video starring Phil Wang, and a @TwitterUK takeover.
7,000 people visited the Bureau over 4 days, we saw an uplift in brand favourability and key brand attributes while press coverage reached a total audience of 1.1 billion."