Client: Electronic Arts, Strike, discovery+ and TalkTalk
Over the last 3 years there have been significant technological developments in MMM with open-source code sets and cloud computing. These developments coincide with the death of the cookie. In response to these developments mSix have embarked in a mission to democratise MMM in three ways: make it faster, cheaper and more frequent. We call this the ‘democratisation’ of MMM. In the last year we have provided higher speed, lower cost MMM solutions to fourteen clients, across eleven geographical markets and nineteen individual brands. In one year, we have delivered over 120 actionable MMM projects. This paper is about how mSix have democratised MMM.