Developing a 6th Sense for Virgin Money


Client: Virgin Money

The MFUSE / Virgin Money entry shows how econometrics can be ‘operationalised’ into client-agency ways of working. A monthly econometric “full funnel” view of how marketing and media investments work and can be optimised is now “hardwired” into Virgin Money and MFUSE investment decision making. The benefits include reducing reliance on ‘last touch’ attribution and bringing positive changes in in terms of process, people, planning and productivity whilst also delivering very strong commercial business outcomes – with annual targets being delivered four months ahead of schedule.