TAKIS is a new rolled tortilla chip that is sure to set the UK crisps market, and your mouth, on fire. But with tiny budgets and facing category behemoths like Walkers, we knew disruption would be essential to make any progress in this already crowded market. Taking inspiration from the impending HFSS legislation and the bold nature of the brand, you’d be forgiven for thinking TAKIS might defy the government and continue to nudge teenagers to try this intriguing new snack. But TAKIS is no ordinary snack, and neither was our approach. We harnessed the oldest trick in the book together with guerrilla and grassroots tactics to obliterate sales targets and secure our future on the shelves of Britain’s leading supermarkets.