Feeding Britain

Mail Metro Media

Agency: Tesco and Mediacom

A partnership between Mail Metro Media, Tesco and Mediacom, Feeding Britain started life as an environmental impact-focused campaign, before the pandemic descended and the team changed tack to take a cross-platform behind-the-scenes look at the people who make up one of the nation’s biggest supermarkets. What they found, and shared with Mail Metro Media’s readers, were personal, relatable and heart-warming stories about community champions, family businesses, hard-working farmers and innovatively eco-friendly suppliers – whom came together every day to ensure Tesco provided the nation the food it needed, when it needed, at affordable prices.