#Flocks

Twitter UK

"One of the most powerful things about Twitter is that there isn’t really one Twitter at all. Instead Twitter is made up of thousands of different, smaller “Twitters” - groups of people who come together to see, share and talk about what’s happening and their shared passions.

In 2019 Twitter UK undertook a hugely ambitious project to seek to identify, analyse and understand these “Twitters” - which communities existed, what motivates and bonds them and how could brands connect with them effectively and authentically around their passions?"