Twitter UK

"One of the most powerful things about Twitter is that there isn’t really one Twitter at all. Instead Twitter is made up of thousands of different, smaller “Twitters” - groups of people who come together to see, share and talk about what’s happening and their shared passions.

In 2019 Twitter UK undertook a hugely ambitious project to seek to identify, analyse and understand these “Twitters” - which communities existed, what motivates and bonds them and how could brands connect with them effectively and authentically around their passions?"