George Goldberg, Advanced Insight Manager & Data Engineer

Hearts & Science

With my background in Chemistry, love of technology, photography and fascination with human behaviour; I saw Hearts & Science – a data-driven media agency – as a great fit. Sector agnostic, I work in the Data & Insight team, using traditional research (campaign uplift/audience segmentations/social analysis) and modern analytics to help brands go deeper, beyond sales, to build a clearer picture of priority consumers.

When the pandemic struck, clients pulled back spend in deep analytics projects and I was furloughed. Instead of seeing this as a negative, I recognised this as being a fantastic opportunity to accelerate my learning. So, with the support of Hearts I used the time to learn something new that I could bring to my role. To delve deeper into the tools used to extract, store and manipulate raw data sources like SQL databases and Docker containers. This approach has both shifted and future-proofed my career path and already brought additional value to the agency through my new skillset. I also caught the bug for learning and I am now undergoing a Data Fellowship Apprenticeship.