Agency: Bauer Media
heat and VOXI partnered to create Under the Duvet, an original 20-minute Love Island spin off show. Unlike other brands which sponsored the show or created content about the show’s highlights, heat and VOXI created an original show dedicated to all the fan content and social media chatter, aligning perfectly with VOXI’s product offering of Endless Social Media. With millions of views, the show successfully increased brand consideration and persuaded thousands of 16-24s to dump their existing mobile phone provider and recouple with the youth network. The campaign exceeded all estimated delivery figures and smashed standard benchmarks.