How Cadbury sold out of the new Twirl Orange in 5 minutes by treating the chocolate bars like they were Glasto tickets

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Agency: Mondelēz | Cadbury Twirl Orange

Believe the hype. A chocolate bar selling out in 5 minutes? Sounds more like Glasto tickets than a 69p purchase. Well that’s the idea. For the launch of the new Cadbury Twirl Orange, a chocolate bar became gold dust, and the ultimate must have for Gen Z. So much so they were selling on eBay for £5. And with 9.5m impressions, 266k tweet engagements and earned KPIs smashed by 700% you better believe the hype.