Agency: Reach, Carat and The Story Lab
"In loving memory was a collaborative campaign between Co-op, Reach Plc and Carat during COVID-19 which aimed to support and commemorate those loved ones who were lost during the lockdown.
As champions of the community these 3 brands came together to create a campaign that provided the much-needed support, clarity and guidance to navigate funeral care during COVID-19.
A partnership that ran bespoke tributes across 125 national, regional and local press titles which went above and beyond regular orbits. Family members were interviewed by local journalists who created lasting tributes that families could cherish and keep despite the challenges and restrictions currently in place. At a time when so much was uncertain, we gave people the ability to share their grief and keep it forever."