Powering past procrastination

Client: Karcher

Karcher: Powering Through Procrastination: We saw that focusing on “perfectionists” (those already in market for power washer) held back the power washing market. This empowered us to persuade Karcher to shift focus to a new growth opportunity. Prioritising 'Procrastinators' we partnered with ITV's Alan Titchmarsh and emphasised weekend achievements using strategic media placement and engaging content outdoor and on-line. This approach boosted sales and increased market share to record levels.