Kate Rowlinson

Client: EssenceMediacom UK

This year as CEO of EssenceMediacom Kate Rowlinson was charged with the daunting task of leading EssenceMediacom through a significant merger. It’s true that the network has retained two offices in the UK, but the merger has still involved each office bringing together the skillsets and cultures of two major media agencies with very different backgrounds to create an entirely new kind of media agency – the first to be designed expressly to combine digital leadership with brand building excellence.

There has never been a more challenging time to work in marketing. We're in a new communications economy where marketers face relentless pressure from every direction, challenging them to strategically disrupt and innovate for future growth and, at the same time, keep up with the complexity of optimising the day-to-day.

While this environment is extremely challenging, it also offers extraordinary opportunities for brands to breakthrough and grow. And this is exactly what we do at the new EssenceMediacom. We create breakthroughs for brands.