Keeping Up With The Times

Client: McDonald's

And with a rapidly changing media landscape over the last 20 years, media gave us the perfect opportunity to bring the comedy to life and emphasise how much time has passed.

By placing throwback creative in corresponding, outdated media contexts, we designed the media strategy to highlight how silly it was that opinions hadn’t kept pace with change, whilst McDonald’s food quality has. From bringing back teletext, to reviving The Times’ broadsheet format for a special edition, we sent trust soaring!