"Launch Berocca Boost"

MediaCom with Global, Say It Now, MullenLowe, AMillionAds

Never have we been more aware of our personal health

than during the coronavirus pandemic. Our wellbeing was unshakably front of mind and for Berocca – a vitamin boost for the immune system – this was a huge opportunity to grow. But as high street footfall plummeted, Berocca faced a problem – their product wasn’t in people’s online shopping baskets. Due to a lack of online presence, Berocca’s sales plummeted and loyal consumers who did head online to buy the product were captured by third party sellers. So, we created the world’s first ever actionable Amazon audio ads, developing a customer journey completely free of competitor activity. Buying Berocca had never been easier; 23% of people who engaged with the audio advertising purchased Berocca Boost and 42% found out more about the product.