Launching the new Samsung S20 by hiding them in people’s living rooms

Client: Vodafone

Big handset launches only come about twice a year, so when Samsung was about to launch the new S20 all the major network providers shouted loud about availability and price. But not Vodafone. We decided to hide them in people’s living room and encouraged people to hunt for them by creating an Augmented Reality scavenger hunt, resulting in a record increase in Vodafone’s share of Samsung handset sales.